Introduction to the method of drainage of small health centers, the new store is here!

1. Target customer positioning The main customers of the health center are adult women, and of course there are men, but the proportion is not large. No matter women or men, there are very few customers who often go to beauty salons for skin care. Needless to say, if your store is open and you are waiting for these people to come to you for skin care, then you are too passive. . Customers who often do beauty care have very high requirements on the environment, equipment and technology. If you want to win them over to do skin care with you, you are competing with those large beauty salons, and you will lose before you start. . Therefore, we will take a larger number of people who do not usually do beauty treatments as our target customers. The slogan is that there will be no ugly women in the world. These people are easy to serve and not picky. As long as you serve them seriously, her skin will be fast. It’s the same reason that people who don’t take medicine at ordinary times will have a very prominent effect when they take medicine occasionally. Then this brings another important point, how to attract these people into the store?

2. Drainage method People who do not usually do beauty treatments will not easily enter the health care center. The method is to put on the shelves in the window and foyer of the health care center, and sell women’s products, such as sanitary napkins, toilet paper, small make-up and toiletries. For supplies, these products are not used to make money, they are used to attract traffic for this purpose, then you should not make money from the sales of these products, and even take out one or two seasonal products every day to lose money to buy, the purpose It is very direct, that is to attract people into the store. Don’t worry about losing money. Let me ask you, do you need to spend money to advertise in your store? Do you pay someone to hand out flyers at the door? The people you attract are still customers who do beauty treatments in beauty salons. Is it difficult for them to serve them, and you can’t make their money at all. Therefore, use affordable products to attract customers, and let customers who rarely do beauty treatments become your customers. You are the first love. This method of attracting customers belongs to the benefit of the people. It is time-saving and labor-saving and has the best effect.

3. Problems related to beauticians Health clubs need beauticians. When you are recruiting, do not directly recruit beauticians. Beauticians from other beauty salons have high salary requirements and are easy to change jobs, because they come to you to change jobs. , you only need to recruit clerks, no skills, no age.

Women with a mild attitude are the best choice. After they come, you teach them the nursing process with pre-recorded instructional videos, and let them watch the video to accompany each other and you as the supervisor. Such clerks are highly loyal , No one wants to go to other places, and it will not bring you the trouble of losing beauticians.

Fourth, the process of serving customers I ask the beautician to put a tablet computer on the spot, and the computer will play music and videos. The beautician will serve the customer according to the fixed beauty process in the video, which can not only ensure the standardization of the service process, but also solve the problem of novices. The problem of starting a job, and at the same time, customers also feel that your store is very professional. More: hlpretty.net