Hubei wins the championship: Taobao stores want to do it, the secrets of skills and methods!
When others are looking for breakthroughs, make your store better. How is your store? “I’ve been doing it all the time, but it hasn’t changed, and there’s still no business.” I guess this is what many of my friends said. OK, you’re doing it too. Do you have a way to optimize it? The so-called method is not in vain! Today, whether you are a newcomer to Taobao or an old Taobao seller, you are using different ways to refresh your store. Hubei won the championship to introduce the specific methods, I hope to have some inspiration for all friends.
1. Basics
“Low click rate, low conversion rate, high bounce rate/serious loss of store traffic”? The basis is to optimize picture details + associated sales
If the promotion picture is the external beauty of the store, then the detail page is the inner beauty of the store. Let him come in with external beauty first, and then use internal beauty to conquer him and stay.
Promotional pictures and detail pages must have selling points and must be differentiated. Many friends think that the peers have done so well, and I will do the same, and there will definitely be good income, then you can do it. There will be a serious loss of store traffic (there is a big gap between your own store and the peers, and the competitiveness is not at the same level), and the conversion rate will not rise.
When the bounce rate of a store is too high, in addition to the reasons for the baby itself and the simple decoration of the details page, there is another point that you have not done a good job of related sales, give buyers more choices, and there is always one suitable for him. Connected sales in place can effectively increase the unit price of customers. Under the condition that the cost remains unchanged, the unit price of customers will increase, and the ROI will also increase.
2. Improve
A store will definitely not be able to get too much traffic in the initial stage. How can it be adjusted if the traffic is too low? Take the initiative to promote and drain traffic, pull weights, improve rankings, and use paid traffic to ultimately drive the natural search traffic of the entire store. Choose a good style to promote, but also pay attention not to always focus on one baby and ignore other baby, especially the strong seasonal baby, the main style cannot always be a popular style, so you must find a good auxiliary style in advance Or warm up the new model (and you must focus on maintaining old customers, it is easier for the old customers of the store to order new products when they are new), so that there will be no faults and the store will always have stable traffic.
No matter what kind of promotion method we choose, our purpose is only one, that is, to convert transactions and increase ROI.
(1) Reduce PPC: Reflect on the quality score, whether click-through rate, relevance, add-on purchases, account weight, keyword accuracy, crowd accuracy, card placement, etc., are in place.
(2) Improve CVR: start from the crowd, keyword drainage, sales, pricing, evaluation, details, related sales, etc.
Many friends often say that they are optimizing, but when they ask what they are optimizing, they can’t say what they are. Have direction.
Today’s sharing of Hubei Champion Education is here, so if you want to build a store, you must operate reasonably and operate reasonably, and strive to refine every step, which will definitely be better for our store.