What are the specific meanings of high CTR? Championship education to explain
First of all, we all need to be clear about the CTR = the number of clicks divided by the number of impressions, and the final figure is our CTR. In daily operations, it can be said that the click-through rate is the key factor in whether our store is in stock or not. Next, we will talk about it in detail for everyone to win the championship.
It means that the number of clicks within the unit impression is high, that is, a high click-through rate, which also proves that your content is very attractive. A metric that is often checked in seo and sem
High CTR in SEO means more people click on content
In sem, it can be seen that the relevance of the advertisement is high
CTR is essentially the number of clicks or visitors on the internet. It is a percentage that reflects the level of attention paid to a certain content on a web page and is often used to measure the attractiveness of an ad.
“Click-through rate” comes from the English “Click-throughRate” (click-through rate) and “ClicksRatio” (click-through rate), which refers to the ratio of the number of times a content is clicked on the number of times displayed on the store page, that is, the number of clicks / browsing times, which is a percentage. It reflects the level of attention paid to a certain content on a web page and is often used to measure the attractiveness of an advertisement.
In online advertising, clickrate is the percentage of times an ad on an HTML page is clicked after it is opened. So if 1 in 10 people clicks to open an ad on a page, that ad will have a 10% CTR.
At present, many people confuse the concepts of click-through rate and click volume. The latter is an indicator for measuring store traffic, that is, clicks. The formula for calculating click-through rate is CTR=Clicks/PageView, which refers to the number of times users click on a page. Many people say that the click-through rate of a store is tens of thousands, but it actually refers to the number of impressions, exposure or page views.
The value of click-through rate
A high store click-through rate indicates high traffic. Due to the high click-through rate of portal stores, people like to place advertisements on large portal stores such as Sohu and Sina.
The impact of search engine rankings on CTR
Search engines also have a boosting effect on store click-through rates.
In general, 60%-65% of people will click on the top 10 stores in the search results, and 20-25% will consider clicking on the 11th to 20th stores in the search results.
Only 3-4% of people will click on the 21st to 30th store in the ranking search results.
Therefore, to sum up what we are talking about, there are usually two ways to improve the store’s ranking in search engines: SEO and participation in promotion. We must pay attention to these aspects in our daily operations.