Hubei wins a comprehensive introduction to Taobao's free paid promotion methods
How to promote it? It is the most difficult problem encountered by our Taobao sellers. People often think that the effect of free is limited, and the paid is like a bottomless pit, and maybe it will not make ends meet. Due to limited funds, many Taobao merchants have been looking for free promotion stores. The way. We won the championship in Hubei today to share our experience over the years, hoping to help everyone.
- Improve Taobao search ranking
Improving Taobao search ranking is the top priority of promotion. To improve the promotion ranking, the main thing is to set the recommended baby in the window, which is the main search basis for buyers to find things. Window levels have always been a valuable “resource”. The recommended number of digits is not a fixed amount, but is determined according to the number of treasures, store opening time, credit degree and transaction amount. Under normal circumstances, they are arranged in the order of time of demolition. That is, the sooner a product gets off the shelf, the higher the line. Therefore, when making window recommendations, you need to recommend products that are about to be taken off the shelves. However, when a product recommended in the window arrives for delisting, the product will automatically be relisted.
Therefore, it is necessary to constantly pay attention to and replace different products in the window recommendation, so that more customers can discover your products. I usually recommend replacing it every day.
- Taobao Community
The Taobao community has thousands of sellers and buyers. These people are basically loyal fans of Taobao and online shoppers, so don’t ignore the Taobao community. strength. Especially sellers with 0 word of mouth are very suitable for “mixing” in the Tao community.
Through Tao Community, you can win the recognition of potential consumers and belong to emotional people. For example, when my friend was promoting a new store before, because he had no promotion funds and lack of manpower, the promotion method he chose was mainly Tao community promotion.
- Amoy the rivers and lakes
Taojianghu is actually an SNS platform launched by Taobao, ranking third among SNS websites. Sharing baby is the magic weapon of SNS marketing.
- Store Collection
The collection function of Taobao stores is likely to be ignored by everyone. We should try our best to attract buyers to collect in our store. There are 3 advantages to doing this:
(1) Actively invite collections when communicating with users
(2) When it’s time to decorate the store, put a collection button in a prominent position to encourage users to collect
(3) Harvest and other online stores collect each other
- Juhuasuan, Taobao U Station, etc.
Now, there are platforms on the Internet. There are many, you might as well choose a suitable one, join their platform, and use the platform to better promote your store and increase traffic.
- Promotion of activities
For Taobao, activities are the most effective and important way to promote. Ideally, there will be new events every week. Common activities include: full free, buy free, matching packages, limited-time discounts, limited-time purchases, store VIP membership discounts, red envelope points, store coupons, holiday promotions, etc.
Well, the content shared by Winning Education today is the above. In ordinary promotion activities, everyone can use these methods flexibly. Of course, we are just throwing some ideas, and a better way may be for everyone to dig for themselves.