What detours can't be taken in operating the store, in-depth analysis of winning education
Many friends don’t know how to think after encountering problems, or they don’t realize that their operations are wrong at all, so they waste money and time, and the store has not been able to do it. The last few months of this year are the peak season for the e-commerce industry. I believe that many businesses are busy draining traffic and promoting sales in order to drive sales. So I won the championship today and I will talk with you about some “misunderstandings” in this operation. I hope that my experience will be beneficial to you.
1. About the “product itself”
1. Selection
What is the purpose of our store? Simply put, it is to make money. If we want the store to have a steady stream of traffic and stable output, we need to create an explosion or a group of explosions for the store. It is undoubtedly the first step in creating an explosion.
2. Pricing
Taobao now pursues quality, and you set low prices to compress profits, which is to limit your operations to promote and drain traffic. After the price is set, if it is really necessary to make a profit, it is also done in the form of coupons, rather than frequent changes and adjustments, so as not to affect the weight and crowd of the store’s treasures.
2. Regarding “promotion and drainage” The “operational misunderstanding” of promotion and drainage, to be honest, I just talk about it every day, even for a month, and I can’t finish it. So what I shared with you this time is what people have asked me the most in the past week, and it feels very representative.
It is no problem to put it into the precise crowd through the crowd, get high clicks and do quality points, but if your store itself does not have much search traffic now, the scope of this crowd is small. The system matches you with a group of people, that is, it covers a small range of people. Even if you pay a high premium, the display you get is limited, because keywords have no search weight, and keywords cannot be searched by a wide range of people. Traffic is limited. 3. About “Basic Optimization”
1. Title
The title is the most core part of SEO, and it is also an important factor in whether your baby can get traffic. How to optimize the title:
2. Pictures
Because there are many factors that affect the click-through rate and conversion rate, if you only see the change in the data, but don’t know what caused it, and you start to adjust and modify blindly, it will affect the weight and lead to a decline in traffic.
3. On the shelf
When faced with the problem of the baby being put on the shelves, when I was operating, the products were operated in batches. Moreover, it is necessary to analyze the big data of the industry, analyze the data of competitors, and at the same time, according to the situation of the store baby, to choose a time point with weak competition but good traffic, to arrange the product launch, which can not only reduce competition And get a decent amount of free traffic.
Today’s sharing of the championship education is here. If there is anything you don’t understand or the store encounters any problems, please come to communicate with me.