Want to increase your store's chances of breaking out? Hubei won the championship to teach you
Merchants on the Taobao e-commerce platform all hope that there will be one or more popular items in the store. Once the baby is successfully advanced and becomes a popular item, it can bring a lot of traffic to the store. However, it is not easy to make a low-traffic baby into an explosive model. So how do we operate the baby to increase the chance of it becoming a hit? Come and learn with Hubei winning the championship.
One: the way of selection:
At present, Taobao, an e-commerce platform, can be roughly divided into two types of selection methods: no supply and independent supply.
No source selection: Here is to choose the products provided by the supplier. Let the store become a middleman who “earns the difference”. After the order is generated, it will be shipped directly by the supplier. Choosing this method can achieve the purpose of low cost and high gross profit. However, the increasingly serious homogenization on Taobao has also made the construction of this method more difficult.
Independent source of goods: Those who choose this method are mainly merchants who have the ability to independently design and have the capital to build their own brands. If you want to choose this method, you need the baby’s audience weight to reach a certain order of magnitude and the scale of the user group to be large enough.
Two: Promotion of the baby
In fact, no matter what type of store it is and what level of store it is, promotion and promotion is an essential marketing strategy. Only by launching discount offers can we attract more consumers and bring a lot of traffic to the store.
Therefore, it is necessary to create appropriate activities regularly and quantitatively. In addition, some official support needs to be maximized as much as possible. It would be a pity to waste support traffic. If conditions permit, it is also possible to use through trains to refine the traffic and increase the probability of conversion.
Three: Replenishment
If the main picture and detail page of the baby are in good condition, the new store needs to make up the order. This is to pave the way for enhancing user trust later. Don’t think about using low prices to get traffic. Let’s not talk about whether the competing stores will adjust the price of their treasures according to your price. If the price is too low and the system detects it, there is a possibility of being sentenced to violation. Therefore, it is relatively safe to ask relatives and friends around to help you log in to Taobao on different LANs to increase the sales of the store.
In fact, if you want your baby to have the potential to explode, the most basic thing is to optimize the basic settings of the product and then promote it. As traffic increases, so will conversions. Gradually accumulate, there is a high chance of becoming a hit.
Alright, let’s share here about how to create popular models. If you want to learn more about Taobao’s operation, come and learn with Hubei Winning Education.