Hubei won the championship and analyzed how to increase the natural search volume of the baby on the shelves
With the increasing number of merchants on the Taobao e-commerce platform, the competition on the Taobao platform is also increasing. A lot of times, if the baby doesn’t have a way to get exposure, it means that it doesn’t get exposure. On the Taobao platform, the natural search volume of baby has also had an impact on the ranking of baby. So, what should you do if you want to do natural baby search? Let’s learn together with Hubei winning the championship.
In fact, when the baby is successfully put on the shelves, there is actually a natural flow. Only according to the level of different stores, DSR scores, etc., the natural flow of new products is also different. The organic traffic of some products on the shelves will also decrease as the time on the shelves increases. This is because the effort spent by different merchants on new products is different, and the foundation of the store will eventually lead to the gap between the new product and the new product.
So how should we do natural search? The editor summed it up and shared it with you:
Do a good job in the weight of the new product period: Regarding the determination of the weight of the new product option, most of the categories are 28 days. If your new baby can be marked as a new product by the system, then the weight will be relatively higher. Otherwise, it will be lower. It should be noted here: once the product is marked as a new product, do not modify the title, or repeatedly remove it from the shelves;
Do a good job of click-through rate: For new products, click-through rate is very important. A high click-through rate means a high utilization rate of impressions. Here you need to use the through train to measure the model. If a baby has better click-through rate data, go to the store and let it mark the new product. In this way, the new product support period can be maximized;
Collection and additional purchase: When the baby is in the new product period, the right of additional purchase is higher than that of collection. Even if the new product was not converted when it was first launched, the daily collection and purchases are relatively stable or rising, so the natural ranking of the baby can be continuously improved, and the system will give this baby more and more opportunities;
Make good use of the fragmented traffic on the Taobao platform: Taobao, an e-commerce platform, has traffic whether it is natural search traffic, event windows, shop windows or baby links. Although natural search traffic is the main part of the entire traffic, in hand Taoism, after the combination of fragmented traffic, it is also quite considerable.
In fact, whether it is a newly opened store or a new baby, the platform will give traffic support in the early stage. If the merchant can grasp it well during the support period, it is not very difficult to improve the natural search.
About how to improve natural search, I will share it here first. If you want to know more about Taobao operation tips, just follow Hubei Champion Education to learn.