Want ifashion tags? Win the championship education to teach you
I don’t know if you have noticed that when we went to the Taobao buyer platform to browse and shop, have we seen products marked with the word “ifashion”? What does this label do for the store? What can I do in store operations to get this label? About this “ifashion” logo to win the championship briefly through this article.
First let’s talk about what ifashion is. About this logo, Taobao mainly faces fashion interaction with young shopping groups. When it was first founded, the original intention was to help local designers and trendy stores grow. Provide opportunities for young people to create stores or brands. Up to now, the categories of services are gradually increasing. Many cutting-edge things that young people like, such as trendy play, antiques, and cultural creativity, are gradually joining the ifashion camp.
Because the main consumer groups of Taobao shopping platform are young people, Iifashion has become a very powerful traffic portal, and it is a platform sector with a very promising market prospect and a high degree of attention. Naturally more and more merchants. Sellers also want to settle in.
So what are the benefits of being on this platform? Why are more and more Taobao stores wanting to do ifashion now? I have summed up the following four points, which basically belong to the advantages of official support:
After entering this section, you will get the traffic entrance of exclusive channels such as Love Shopping, Good Goods, Daily Good Store, etc. And this part of the traffic is free of charge and belongs to the free traffic for daily push;
Merchants who have settled in have more than four homepage focus map posters and big promotion activities every month, and will also receive special support activities during these big promotion periods such as Double 12;
After entering the store, the products in the store will receive photo viewing + trending activities. These two points are also very consistent with the shopping experience of current consumers;
This section belongs to a large position for content operation, which can better help the settled merchants to operate fans and increase the repurchase rate of the store;
Although the official benefits obtained after entering the platform of Taobao are more attractive, Taobao officials have formulated relevant conditions for entry. First of all, the most basic is the group of people that the store is aimed at: because this section is mainly aimed at young consumer groups, those middle-aged and elderly products are definitely not available;
In addition, after meeting the requirements of the consumer group, you should also check whether your store has its own unique style and tone, and if your store is a Tmall store, you cannot enter it, because the store with the ifashion label is currently coming. Basically, they are all Taobao stores;
On the main picture of the store’s product display, this section also has requirements: 80% of the products in the store that want to settle in need to have pictures with a unified shooting style and a variety of multi-angle shooting methods, and on the details page On the basis of having a complete introduction and having a unique style, it must also conform to the aesthetic and reading habits of young people;
As for the decoration style of the store, it is also required to have its own characteristics, and there are matching decoration styles in the decoration and display of the store. Because this section of Taobao pays more attention to originality, the merchants who want to settle in will remind everyone not to copy the style of others when it comes to decoration.
Well, the above is the content about ifashion that I have compiled for you. If your store makes bags, videos, and clothing for young people, it is a good choice to join this section.