How to do e-commerce promotions? Hubei won the championship to summarize
The purpose of doing promotional activities
Hubei Win Champion has always believed that the purpose and significance of online store promotional activities can not only maintain old customers, but also develop new customers.
Increase the exposure of the online store, tap more potential new customers, promote the sales and vitality of the website, and form a virtuous circle through return visits and interactions with old customers.
- Promotion strategy
There are many ways to promote, generally speaking: membership discount, plus 10 (or 1) yuan, value exchange, full free, buy a gift (buy N get one free), add no price increase, coupons, package discounts, gifts Wait.
Don’t try too many methods, 1-3 methods are the best, one is that too many activities will lead to too complicated calculations, and errors will increase losses; the other is to increase the pressure and intensity of customer service, resulting in an increase in the bounce rate.
The most effective way is the classic limited-time discount, which combines product features and packaging promotions that tap selling points.
In addition, according to the different promotion objects, online promotion strategies can be divided into: consumer promotion, intermediary promotion and retailer promotion.
- Online discounts and promotions
Discounts, also known as discounts and discounts, are the most commonly used online promotion methods. Since netizens’ enthusiasm for online shopping is far lower than that of traditional shopping places such as shopping malls and supermarkets, the prices of online products are generally lower than those of products sold in traditional ways to attract people to buy.
Because the products sold online cannot give a comprehensive and intuitive impression, cannot be tried or touched, coupled with the complexity of delivery costs and payment methods, the enthusiasm for online shopping and ordering has declined, and the rates are relatively large. Discounts can motivate consumers to try online shopping and make purchasing decisions. Currently, most products sold online have price discounts of varying degrees.
Discount coupons are a variation of direct price discounts. Some products are difficult to sell directly online, so combined with traditional marketing methods, you can download and print coupons from the Internet or fill in the discount form directly. There are certain discounts on purchases at this location.
- Online discounts in disguised form
Discount promotion in disguised form refers to improving the quality and quantity of products or services without increasing or slightly increasing prices, greatly increasing the added value of products or services, and making consumers feel value for money.
Because direct online discounts can easily lead to the suspicion of lowering the quality, it is easier to gain the trust of consumers by adopting promotional methods that increase the added value of products.
- Online gift promotion
Currently, there are not many applications for online gift promotion. Under normal circumstances, the use of gift promotion can achieve better promotion effect.
Advantages of gift promotion: It can enhance brand and website awareness; encourage people to visit the website frequently to get more preferential information; can add enthusiasm for products according to consumer requirements, summarize and analyze the marketing effect and response of the product itself, etc.
- Points promotion
The application of point promotion on the Internet is simpler and easier to operate than traditional marketing methods. Online credit activities are easily implemented through programming and databases, resulting in high confidence in results and simple operation. It’s relatively simple.
Points promotion generally sets higher-value prizes, and consumers increase points to obtain prizes by purchasing multiple times or participating in a certain activity multiple times.
Points promotion can increase the number of Internet users who visit the website and participate in a certain activity; it can increase the loyalty of visitors to the website; it can increase the popularity of business activities.
- Online joint promotion
Promotions carried out jointly by different merchants are called joint promotions. Jointly promoted products or services can complement each other’s advantages and enhance their own value.
If applied properly, it can be said that the above methods can play a very good role in promoting skill and play a positive role in our store.