How does Taobao store operate to achieve zero? Champion education to guide
For a person who has just opened a Taobao store, breaking zero at the beginning is a very torturous process. He looks at his store eagerly, hoping that Wangwang and new orders will appear soon; after waiting for a few days, the order is still zero, then I think I began to doubt myself whether I was not suitable to do this, whether I chose the wrong product, whether the price was too high, etc.
In fact, the first situation that Taobao stores faced at the beginning was lack of customers, lack of channels, and lack of competition, which was inevitable. How to quickly find a way for Taobao operation, speed up the development of the store, and realize the leap from 0 to 1. In fact, no matter how the store develops, it still needs to do a good job of positioning, category positioning, brand recognition, product competitor positioning, and group area positioning. After winning the championship, I will explain it to you.
- Category positioning
Taobao operation determines the potential customers and core value of the product, as well as making connections and fully promoting the product.
- Brand awareness of Taobao operation
Do a good job of brand promotion, do not confuse it with other brands, and ensure that the brand is easy to spread. Having a clear understanding of how a brand is different from other brands can quickly gain the trust of customers.
- Product competition
Identify your competitors and beat them in quality. In addition, the brand’s advertising slogan and image should be consistent, which can strengthen the memory of customers.
- Taobao’s product pricing strategy
If the price is moderate, it is necessary to ensure the corresponding quality. A moderately high price can allow later promotion to use funds for promotion. The threshold is low. Since customers are not very familiar with store products, products in small packages can be used to attract customers more easily. After customers use it, they feel that the product is good, so they naturally come to buy it.
- Taobao stores locate consumption areas and groups of people.
If your store is in the wrong location, you should be prepared to pause at any time. It is also necessary to understand cost saving, but it is not to reduce product quality and service quality in order to save costs.
OK, that’s it for today. What Winning Education wants to tell you is that most of the so-called big sellers start from a small seller little by little, so we must learn to persevere. , This does not mean that everyone should be the boss, but that everyone should have a persistent and persevering attitude, and encourage each other with you.