Winning Education shares reliable store promotion methods
As long as you are in business, no matter how big or small, you must first think about how to promote it so that more people know that your store is coming to your store. The following promotion methods are summarized for the Taobao store opening and winning education. It should be beneficial to everyone’s store without any harm. I hope everyone can read it patiently.
One: Make full use of Taobao’s existing promotional methods for promotion: (1) Send immediately after the order is full. By setting full-staff delivery, you can improve the sales performance of the store, increase the conversion rate of store purchases, increase sales, and increase product exposure. (2) Order a matching package. By setting up multiple products for package sales, buyers can buy more products at a time, improve store purchase conversion rate, increase sales, and increase product exposure.
Two: Super Buyer Show Promotion: Make good use of the Super Buyer Show. Taobao community has a super buyer show. If a seller says how good his product is, no one will believe it, but if a buyer says how good his product is, everyone will generally believe it, especially if the buyer has no relationship with the seller, so you have Buyers provide this information, and if buyers are willing to show your darlings this way, it’s the best free promotion for you.
Three: Through train promotion: Taobao through train promotion is the most direct way to increase store traffic. Select a good and advantageous baby to promote, the baby’s picture should be clear; the title should be prominent; simple and clear (highlight the baby’s advantages), choose a baby with transaction records, and the baby’s price should also have a certain advantage. When choosing keywords, use relatively cheap and traffic combination words (such words have strong accuracy and high conversion rate). Taobao express system allows you to make your own bids (words and categories of bids) based on traffic, avoiding the consequences of not clicking or “burning money” due to blind bidding.
At the same time, you can also register to participate in the relevant activities of the through train according to your actual situation (such as: Taobao homepage hot-selling items; fashion channel - hot-selling items; women’s clothing channel - hot-selling items, etc.) to set a suitable bid for your event , if you are selected, you will have the opportunity to appear at the bottom of Taobao’s hot-selling products and major channels. At this time, your store will have a lot of traffic, which will lead to a transaction. There is also a promotional tool - Super Seller. I haven’t used this promotion yet, so I won’t go into detail here.
Four: Taobao guest promotion: This is also a paid promotion method, but unlike the direct train, Taobao guest promotion, display, and click promotion are all free. The commission is only paid after the transaction is completed, and the commission ratio can be adjusted at any time to flexibly control the expenditure cost. This kind of promotion is recommended. In addition, we can also select some advertising spaces suitable for our own store promotion on Alimama’s website (features: targeted delivery, targeting fixed target groups, no matter how many clicks during the delivery period, only need to pay a fixed fee); you can also create click advertisements ( The function is more accurate, the coverage is wider, and the fee is only incurred after being clicked by the audience)
Five: Online store planning and promotion: In order to win the return rate of buyers, it is necessary to do a good job of hardware work such as LOGO design, decoration, promotion, and soft article writing of the online store. It’s a bit difficult and requires some time and professional artistic skills. If you don’t have enough time or are not good at it, you can get someone to help you. Now Taobao sellers choose Witkey platform the most. After getting familiar with it, enter the task bar of the online store on the home page, and you can see many tasks released by Taobao bosses. Some help to decorate the store, some help to design the logo, some help to design the online store, some help to send tweets, some help to write soft articles, some help to be a promotion agent, some help to promote the store in the QQ group, collect the store, collect the baby and so on. There are masters, this is a very popular way of promotion now, and it is also a very effective way of promotion. Sellers who have poor long-term promotion effects can try it.
Well, these five methods are some summaries of winning the championship over the years. They are still effective for the promotion and promotion of our store. I hope everyone can use them flexibly.