Championship Education: What is the mobile Taobao Weitao and what are the functions?
Weitao is a community of Taobao sellers who share some products. How do Taobao sellers operate Weitao? For sellers, Wechat Tao is equivalent to Wechat’s circle of friends, so how does Weitao operate? Winning the championship today will tell you how Taobao sellers operate Weitao.
- Do a good job of micro-tao positioning to meet the needs of target customers
Now is the era of rapid development of mobile, many office workers and students go to Taobao to go out to eat on the bus, subway, or even on Taobao. Therefore, it is really a waste of resources to not open the mobile phone Taobao. Small and medium-sized sellers should clarify their own advantages, understand customer needs, understand the consumption habits of target customers, and better play the role of customer information platform. When recommending a baby on Weitao, it is necessary to mark the preferential information at the same time to attract the attention of the target group.
- With the help of BOCO, the mobile phone store is going to be renovated.
Although we are small sellers, we still need to be confident. After opening Weitao, you can use Yiyangzhi, a powerful tool for mobile store management, to create a unique QR code. Customers are eager to scan the code and convert it into your followers.
- Grasp the visit time and release the thoughts and love of Weitao fans in time
Mobile Taobao is becoming more and more active. Small sellers should make good use of Weitao to open social channels. From 7:00 in the morning to 8:00 in the noon, 11:30-12:30, 5:00-6:00 in the evening, office workers and The students are traveling long distances. Most of them take the bus or subway to pass the time with their mobile phones. At this time, WeChat friends are most concerned about news, gossip, food and fun. At this time, you need to post some small moods, chat about air, send pictures, etc. If you are making mother and baby products, you can ask the mother’s attention to the baby’s growth, weight loss, beauty and other issues. Topics, try to attract more friends, keep Attract fans and expand your fan base.
The survey shows that the peak time of Weitao users’ visits is 0:00-1:00, 8:00-10:00, 13:00-14:00, 16:00-17:00, 18:30-19:30, 10 :00 -11 o’clock. Therefore, in these several time periods, when the baby was released, the most people watched it, and the transaction conversion rate was also the highest. Weitao has increased the return visit rate of fans, making Weitao gradually become a sub-channel of mobile Taobao.
- Make good use of Weitao live broadcast and participate in activities
There is a behavioral motivation theory that says: a person’s behavior in a certain situation is always related to people’s inner thoughts, and everyone likes to pursue happiness and avoid pain. Ladies and gentlemen, don’t just stick to the existing fans, you must have a sense of innovation, and you must promote it through Weitao Radio, and strive to increase your fans. You can use QR codes and broadcast links. A good broadcast cannot die in content. The board, with pictures and texts, is warm and decent, so as to attract more target users, but not only links, it is best to publish creative advertisements.
- Set up Weitao exclusive to increase activity
Mobile phone exclusive price is a promotional tool specially designed for mobile phone orders, which can realize different promotional price discounts for mobile phones and computers. The mobile phone monopoly price is a weapon to blow up the wireless store, so that our baby has the label of “mobile phone monopoly”, and obtains the search weight of the mobile phone, so that the baby is displayed first, and the mobile phone discount is better. The more, the higher the ranking, so what are you waiting for?
Finally, Win Champion Education has a suggestion for sellers: make the broadcast into chicken soup, and give customers the soul that they are willing to accept, so as to resonate. You can also post some photos of your mood, travel, etc., and post a photo of the shopkeeper himself. A beautiful body is the best publicity. Beauty shopkeepers can also participate in the Taomei draft and enter the star store to win more fans for themselves.