What are the main points of the differentiation of new products, shared by Winning Education
- The new product label is very important, but other labels are equally important, such as: 15-day return, return shipping insurance from the seller, genuine product guarantee, public welfare baby, gold seller, i fashion, etc.
After the new product is put on the shelves, the sales volume will break zero as soon as possible, and the conversion rate must be controlled. If your conversion rate is unstable, the new product label is easy to drop (for those babies who do not have a new product label, the conversion rate is unstable, and the weight of the new product will also drop. ). To win the championship, I hope that everyone can do some activities to promote conversion, but be careful not to operate frequently, and must do it in a planned way, so as not to fail to achieve the desired effect of the activity.
The main picture copy is about to avoid similarities. Taobao will automatically filter the same or similar models. If you really have no good ideas, you can change the style, change the position, modify the copy, and then use the through train. When measuring, focus on the click-through rate.
The title is very important. A good title can get more free traffic for the baby, let the baby be searched by more visitors, and lay the foundation for the subsequent click-through rate and conversion rate. Since the title is so important, it must be impossible to apply other people’s titles. For new products, your title is almost the same as other people’s titles. Do you think the system will mark your new products?
The category attribute must be filled in correctly. This is the most basic and simplest, but it is also ignored by some sellers. If you encounter a category, you can put it in A or B, and you can see which category has the most traffic. Attributes can be placed in either A or B, depending on the industry’s attribute popularity.
If the details page is done well, it can effectively improve the conversion rate of the baby and avoid the loss of traffic, especially the baby video, which is a weighted item. Doing it well can effectively increase the conversion rate.
New products must have selling points to differentiate, don’t copy others’ (if there are duplicate points, the system will determine that it is not a new product, and you will not be able to get traffic support), even if you are doing a drop shipping, you are right The more stringent the requirements of your own store, the more room for improvement you can have.
That’s it for today’s sharing of the championship education. If there is anything you don’t understand or if the store encounters any problems, please come to communicate with us.