Education for winning the championship: the layout and operation ideas of Taobao autumn and winter models
Today I want to talk to you about “autumn and winter models”, but don’t make a fuss and tell me “autumn and winter models? So early! Let me tell you a “secret”, and now many businesses have begun to plan autumn and winter models. What? It’s started, so I can’t show weakness, but… What should I do with the autumn and winter models? In fact, it’s not just the autumn and winter models. What I want to say is that you can’t do anything without the following ideas.
1. Advance layout
“Double Eleven and Double Twelve in previous years failed because of a late start.” “My peers are all blown up, but I haven’t done a good job in this, and now I have no confidence in catching up.” “The connection between the babies has not been done well, resulting in a serious decline in store traffic, and the traffic of popular models is falling”…
You have already suffered a lot, do you want to continue to eat this year?
2. Precise positioning
Nowadays, thousands of people and thousands of faces, personalized search is prevalent, the platform pursues small and beautiful stores, and what they play is crowd tags. Therefore, the new store must be well positioned from the beginning to avoid the confusion of crowd labels. It can be said that the precise and inaccurate positioning directly affects the development speed of the store.
1. Market positioning
Don’t find out that the baby you have chosen is not suitable after a period of promotion. Taobao’s market has no time for you to waste, so before opening a store, you must understand the baby situation of your own category, the situation of your peers, the needs of buyers, etc., and only by “knowing yourself and the enemy” can you take the initiative in the subsequent competition.
2. Product positioning
Don’t put all kinds of treasures in the store, open the store out of the supermarket, and naively think that after visitors enter the store, they will take away all kinds of treasures if they like everything, thereby increasing the unit price of customers. Wipe your saliva, Taobao is no longer like this, and now you need to do a good job of a subdivided category to do a store, so that targeted operations can make the traffic entering the store more accurate, and it is more conducive to the formation of store labels.
3. Style positioning
All the babies in the store must have the same style and cannot be changed. The decoration style must be coordinated with the baby’s style. Determine the style of the store. It will increase the repurchase rate of old customers. I don’t need to say more about what the increase in the repurchase rate of old customers means. Moreover, the homepage of Taobao is constantly being optimized and improved, and the traffic entrance of style stores is gradually increasing. It can be seen that the platform likes and attaches great importance to style stores.
4. Crowd positioning
Crowds are not so difficult to grasp three points: age group, spending power, gender. Be careful not to spread the crowd, don’t randomly match the data dimensions, and analyze the data in combination with the store’s visitors, so as not to disrupt the crowd structure, remember that the data that you are operating too casually will not look good.
5. Price positioning
The price of the store baby is either high-priced or medium-high-priced, or low-priced or medium-low-priced. If the difference is too large, it will lead to confusion in the label and affect the accuracy of crowd flow. Also, don’t blindly pursue low prices, thinking that only low prices can have a market. Now buyers also know the truth of what you get for what you pay for, and Taobao does not respect low-priced stores.
Seeing that the hot weather has passed, we have to start with Luo Mibu and make new preparations in the store, so Win Champion Education hopes that everyone has a long-term perspective and always walks ahead of others, so that your store will be a blue ocean.