Winning Education teaches you how to get homepage traffic for new products
We generally divide traffic into natural search traffic, category traffic, Taobao traffic, passing traffic, and activity traffic. The most important way to attract traffic is to optimize the baby’s search conversion rate, mobile transaction volume, search click rate, and product price range. And how to optimize based on personalized recommendations, we will introduce these aspects one by one today.
- Where does the traffic come from?
Taobao homepage traffic is generally divided into two types, one is system recommendation, and the other is through-train paid traffic.
System recommendations, aka free search traffic, tend to be the most volatile part. Like ordinary search traffic, the Taobao system will display part of the homepage traffic to the store’s products. When you perform well, it continues to increase the display, and when you perform poorly, it consumes traffic.
Through train paid traffic, use through train for promotion, and slowly pull free homepage traffic, but this part of the traffic is limited by search traffic, I feel that if the search traffic performance is not good, the through train paid traffic is also difficult to play.
- The reason why the traffic on the homepage of Taobao is not increasing
So what is the reason for restricting the traffic acquisition of the homepage of Taobao?
- Reasons for market trends
I believe that different markets have different traffic trends. Even if our baby has a good foundation, it may not be suitable for all buyers. For example, in winter, everyone usually buys winter clothes, so even if your baby is doing well in summer, it is difficult for the system to give you a chance to show it. Therefore, we must follow the market trend when choosing products, so as to obtain more opportunities.
2, the baby positioning is not clear
It is found that some sellers are not clear enough about the baby positioning of their own stores, and they cannot distinguish between in-store drainage, profit and explosion. As soon as they see a product selling, they immediately spend a lot of effort promoting it, often to no avail.
Generally speaking, the traffic is directed to the store through the drainage model, the profitable model promotes the conversion, and the popular model is used as a supplement to the drainage model, so that the traffic can be continuously directed to the store. Sales and pit production will affect the store’s hand-to-money traffic, and baby sales will affect the rush to buy on the homepage of hand-tao. Only relying on a single popular store, Taobao’s traffic will come and go quickly, because the product life cycle is cyclical, once it enters the end stage, there are no other popular products to supplement, otherwise the baby has no foundation and must break through zero order sales as soon as possible, otherwise it will be removed from the shelves. , the single product has no weight, and the probability of being searched is very small.
3, the picture is not good
A lot of product traffic is bad because of bad pictures. It’s not that the image is badly done, it’s that the idea of making the image is wrong, especially for those who guess you like this part of the traffic. Generally speaking, visitors to Taobao’s homepage are more inclined to “go shopping”. This traffic has significantly less shopping intent compared to search traffic.
Therefore, based on the above content of the championship education, although many sellers feel that their baby is well optimized and the content of the main picture is also very attractive, if the above criteria are violated, the system will still not give you traffic, and everyone should pay special attention.
