How to operate a novice online store in the early stage, the championship education will teach you

1) Self-positioning and goal-setting

First of all, I hope everyone can grasp the positioning principle of Taobao stores, and determine the target consumers and positioning according to their own advantages and the market positioning of Taobao stores.

Set your own goals and start your next steps.

2) Process classification, upload products

Locate which grade the products you sell belong to, customize or purchase store templates according to the products you sell, and then process the information for uploading classified products.

3) Guarantee quality and improve reputation

For buyers, reputation and quality are the foundation of a long-term foothold.

No gimmicks, no headline parties, no false information propaganda, and product quality is guaranteed.

Then the conversion rate of Taobao stores will naturally increase.

4) Store optimization, focusing on promotion

In the operation process, optimizing the store is a must-do, which involves many aspects.

After that, we have to focus on promotion. Whether the promotion is in place or not determines the level of influence the store can achieve.

5) Analyze data and make adjustments in time

Analyze core operating data and make adjustments in a timely manner,

All problems in the store can be analyzed from the data,

Starting from the data allows you to find the key to the problem and make timely adjustments.

This last step is actually the most critical.

6) Create personalized products

If your products are always the same as other merchants, you won’t be able to capture the attention of buyers.

Have a personality that grabs the attention of buyers and impresses them.

7) Pay attention to crowd positioning

The products operated must be precisely positioned for the crowd. Excellent product operation must have clear age, gender, shopping preferences, and income group positioning.

Don’t think about selling products to all the old, middle-aged and young people. Only by grasping the positioning of a specific group of people can it be quickly displayed in many products.

8) Open the through train

The opening of the through train can be said to be essential. There are two benefits for stores to increase store traffic through through trains. The first is to introduce paid traffic brought by direct and precise keywords. Secondly, a large number of imported through trains, accurate passenger flow, comprehensively increase the weight of the store, and improve the ability of the store to obtain natural passenger flow.

9) Old customer promotion

Our store attaches great importance to old customers, and old customers will have the intention to buy again. When new products are launched, special prices, and clearance activities, the shopkeeper can send SMS reminders to old customers. The old customer store has activities and other forms to promote life and generate secondary purchases.

10) Traffic drainage from off-site platforms

Taobao traffic is too fragmented, and the natural traffic of natural search will be reduced accordingly.

If merchants feel that the natural search traffic of Taobao stores is difficult to break through the bottleneck, they can consider diverting traffic from free platforms outside the site to do content marketing.

Income is the ultimate goal of our online store. Therefore, Win Champion Education hopes that operators must clarify the purpose of operating Taobao stores and form strategic thinking.