Championship Education: What if there is no traffic in the new Taobao store? How to optimize?

Some people said that they want to promote traffic in other channels, such as Douyin window or off-site. For a new store with no foundation, these ideas are unsustainable, have no absolute value, and not every store can do it.

All things that can be played are the concept of universal value, efficient and fast. At present, under the Taobao mode, the fastest ideas are “through train” and “search method”. Especially in the early days of opening a store, this tool is very helpful to attract core traffic in a short period of time.

This is very critical. Whether you are an expert or a rookie, you need enough traffic to drive. If there is no scale, there is no other data. The same basic baby, with an average daily traffic flow, has a high probability of not being able to play with the daily average car. !

High energy is easy to understand. This is a summary of my experience accumulated over the years. The size of the actual budget also requires careful planning.

There is no 100% perfect method of operation, nor is there a completely risk-free method, you must arrange the appropriate promotion plan according to your own situation. Traffic can’t wait, but you have to invest. Once you’re ready for this thing and see it clearly, it’s really not difficult to do Taobao.

How should Taobao stores be optimized in the early stage?

The first step is to choose the peak passenger flow period when the product is put on the shelves. For example, don’t upload dozens of them at a time, which is easy to cause suspicion from customers. It is better to put a product on the shelves every half an hour, which is more conducive to sales.

The second step is to do the basic attributes of the product. Such as 7 days no reason to return, package delivery, freight insurance, charitable donations, etc. While these details are inconspicuous, they can drive traffic to the store. While not a lot, this kind of traffic is invaluable for new stores.

In the third step, the main image of the product title and the optimized title of the details determine the ranking of the product. If the title doesn’t contain enough keywords, isn’t accurate enough, no matter what you do, it’s not going to rank well. Also, if the job is not done well, it can have a bigger impact on your post. The impact will be greater if changes occur during the sale of the item. The more modifications, the harder the product.

Your weight will be re-estimated each time you optimize your title. The title determines the ranking of your product, and the main image determines the traffic of your product. No matter how useful your product is, if your product doesn’t sell well, your organic CTR will be low. If the number of clicks is not too many, do you think this product can be made? So be sure to optimize your title and main map.

Here, we do not recommend that you learn data analysis theory and popular design concepts. If you don’t learn this for a month or two, you don’t understand how it works. Recommend friends to find some professional studios to do it, and contact their online customer service if necessary.

The fourth step is to do a good job of product foundation. If you want to brush 20-50 sales, it is mainly to leave some useful comments for users. Note that we must lay the groundwork for collecting this data before making a basic sale.

The fifth step, make good use of the through train. After completing the basic sales, you can open a direct train to get some paid traffic. As for the gameplay of the through train, there is not much to say here.

The sixth step is to control the indicators of the store. Except for the refund rate, all the indicators are well maintained, especially the dispute refund rate. You should pay special attention. If the dispute rate is too high, if you don’t understand how to solve it, you can go to the related articles of Winning Education.