Champion Education: What are the characteristics of the popular model created by online store operations?
For novice sellers on Taobao, they definitely want to create popular products for their stores as soon as possible, but many newbies don’t know how to create popular products, and they don’t know what exactly can create popular products. Winning Education suggests that everyone can learn more about popular hot spots at this stage.
Knowing the customer base, who the product can be sold to, what characteristics and needs of these people, can better locate the overall style of the store, even the style of the home page, the way of product description and the design of the detail page, all of which are based on customers Demographic statistics. The keywords are accurate, the customers are accurate, and the products and designs cater to the customer base.
After identifying the target user, what needs to be done is to analyze the target user and extract the characteristics of the target user. To extract target customers, you can start with people who are just in need and have an economic foundation. Rigid demand is mainly to capture the purchase demand of users. For example, some customers like Han Fan’s clothes; those with economic foundations are aimed at young people with a high level of online shopping consumption.
understand customer’s needs. There are two types of customer needs: the first one is what everyone wants to solve, such as a fat-reducing meal store, where customers are looking for less carbs and fewer calories; the second is to give customers a sense of pleasure and satisfaction, such as the choice of a role-playing clothing store. site. From these two aspects, you can find the exact location of the store.
Determine the decoration style. Taobao store decoration style and detail page design must be completed according to the situation determined by the target group. For example, small and fresh women’s clothing, then the store decoration style is also dominated by small and fresh.
In fact, if you want to create a popular product for Taobao stores, you must also ask sellers to do a good job in store positioning in advance. Understand consumer preferences.
- Market demand
Before a seller creates a popular product, he must first select products according to the development trend of the industry and see which products have been on the market for a period of time. famous. But in order to make the target group like the product, it is necessary to analyze the styles that consumers like in detail. Sellers can search for product-related keywords on Taobao, select styles based on sales and product appearance, so as to obtain accurate crowds and successfully create popular styles.
- Channel screening
After the seller has selected the style, the next job is to promote it. Taobao has two promotion methods, free and paid. If sellers want to get paid traffic, they can attract traffic through direct cars, drill exhibitions, Taoke, etc. But if sellers want to get free traffic, they must do a good job of natural search traffic, so as to get more accurate traffic. It is recommended that sellers choose according to the actual situation of the store, so as to find the promotion channels suitable for the store and products, and quickly create popular models.
For the analysis of popular online stores, the analysis of winning the championship is here. For avant-garde and trendy products, we must maintain a keen sense of smell. Such a store is a true blue ocean store.