Winning Education: What is the role of high-quality main images for stores?
If you are a buyer, then you enter Taobao.com, search it, and the picture on the left is the main picture of Taobao. If you are a seller, then your baby details have baby pictures, you can put five pictures, the first one is called the main picture. What is the function of the main picture of Taobao store? Here are the winners to introduce to you:
A high-quality main image has the following three functions. (1) Catch the eyeball. The main image is designed to be eye-catching and beautiful. (2) To stimulate interest. The design of the picture should highlight the selling point of the product and display the promotional information of the product. (3) Easy to click. Clicks mean increased traffic to your store, which leads to higher conversion rates.
What is the size of the main image of Taobao products? How to make it look better?
The main image should be presented as a square (some indicate the length), and other types of dimensions cannot appear. Width and width are the same, so they are displayed without distortion. We’ve seen many mainframes have black borders on their outer borders, or stretch deformations of mainframes because they’re not square in size.
The size of Taobao’s main image cannot exceed, and the minimum size of the main image can be *. This size is the lower limit of the main image size. When we open the baby upload, we can also see * the size of the main image above can be displayed as a magnifying glass. (If you want to have traffic on the shelf, the blue ocean word is important. I don’t know how to get the blue ocean word in the end.) To make the main image more reasonable, I suggest you set the size to *. The image has a sharper image quality and also has the function of a magnifying glass. Customers can view product details through the magnifying glass function.
The logo position should be placed evenly in the upper left corner of the main image, and the logo cannot be placed arbitrarily.
- Basic shooting problems of main image products
When shooting the main image, please pay attention to the composition of the picture and the position of the product. Specific composition methods can be divided into triangular composition method, nine-square grid method, center composition method, diagonal composition method, etc. After the composition is complete, it can be said that the basis of the main image is the layout. Good ingredients can make your product feel comfortable and beautiful. Each composition method has a different visual experience at the same time.
There are also some main maps for post-map production. This main image requires us to shoot with a white background. Taking a white photo is actually simpler than a background photo. The scene and composition requirements just need enough light. Conditional sellers can purchase a set of product studios by themselves. You can also take pictures directly with white paper. However, when shooting, pay attention to the clearness of the product shot, and the edges should not be blurred, so as to facilitate the post-cutting.
- Excavate buyers’ pain points and highlight product selling points
Once we have high-quality product images, we start making the main image. Before making it, we must make two points. One is product positioning, and the other is consumer personality analysis. You can only make them if you know your customers very well. Main image of interest.
The main image with high CTR must not only be good-looking, but because it shows the selling point and has a direct impression of the buyer’s pain point, and the display can also be text or pictures. Text is a good way to express our selling point. In the design of creative maps, copywriting often plays a decisive role. A good copy in the main image is the finishing touch to the picture. On the one hand, it can clearly reflect the main characteristics of the product, and on the other hand, it can also create its own characteristics so that buyers can see the desire to click.
The introduction to the championship education is here. I don’t know what inspires you? The role of the main picture is obvious, and the first impression is often one of the most important aspects of whether we can reach a deal, so everyone still needs to work more on the picture.