Winning Education: Analysis of the Main Reasons for the Decrease of Electronic Approval Passenger Traffic
There are many factors that affect the overall quality traffic of a store, but finding the root cause is not easy. Why win the championship is that this situation is complicated, because there are many factors that affect it. For example, the sales rate of your store, the DSR score of your store, the level status of your store, the refund situation of your store, etc., this can only be analyzed a little, and then you must pay attention to it in your usual operations.
- The emergence of fierce competitors
Depends on conversion rate and loss. Generally, in the absence of serious violations in the store, fundamentally, strong competitors have emerged. For standard products, it may be that the price has an advantage over you; for non-standard products, the details may be better than yours.
It is usually accompanied by such data performance: the traffic does not change much, then the conversion rate begins to decline, and the reverse indicators such as the amount of churn and the number of lost people begin to increase. Looking at the Zhuojingdian store, you should be able to find new competitors, mainly flowing to this competitor’s store. This usually lasts for a week or so, and you’ll find your traffic starts to drop steadily. So whenever this happens for three or four days in a row, it needs to be adjusted immediately.
First of all, you have to figure out where the gap between you and your competitors is, such as price gap or style detail gap, and then see if you still have room for adjustment. If so, adjust quickly. Don’t wait for traffic to drop before processing; if there isn’t (like no room for price cuts), then the product’s life cycle is almost over.
So you don’t need to worry about how long the product life cycle is. In fact, the key here is to see if there are strong competitors. If there is a strong competitor, and the other party’s operation is very good, maybe you just broke out for a week and then began to decline. Because, the fundamental purpose of Taobao search engine is to recommend the most competitive products first.
- About the comprehensive quality score of the store
This is a complex situation, but also a very common one. The specific performance is: there is no infringement of rights and no strong competitors, but the traffic is an unstoppable decline, of course, there is no problem with the market. At this time, it can basically be determined that it is the influence of the comprehensive quality score of the store.
What does it mean? We can regard the baby recommendation as the company’s admission, and the outstanding talents will be admitted first. Again, good babies are recommended first. So, how do we evaluate the quality of a talent? Two aspects:
First, to see if he has expertise; second, to see his overall quality. And now more and more focus on overall quality (at least on Taobao’s search engine), so when your overall quality is poor, even if you have expertise (such as particularly high sales, particularly good conversion rates, etc.).
These are the knowledge points shared with you by Winning Education today. When a company operates a store, remember to pay attention to store data. Any problems should be resolved in time, I hope today’s sharing can be helpful to everyone.