Winning Education: How can online stores increase traffic and increase sales?
I believe that the vast majority of people who do Taobao know that through train promotion is currently the most effective way to increase traffic quickly, but it requires a lot of promotion costs, and requires frequent changes to keyword bids and keyword content, which is troublesome, and There is a certain level of operation. difficulty. If the conversion rate is not high, it will make ends meet, so small sellers should be cautious about the promotion of through trains.
Is there a less expensive way? Taobao promotion is a more popular way, there are Weibo, search engine, community forum and so on. If it is a long-term operation, Win Champion Education recommends Weibo, saves money, and if the operation is good, the traffic will be very good. But it is more difficult to be effective in the short term and requires a higher level of operation. If you want to get traffic in the short term, you can choose a search engine, the traffic is good.
At the same time, we have to think of ways to improve the conversion rate in many ways.
- Refine new selling points and send real pictures. To create a popular style, it is necessary to refine the selling points and create the details of the baby. There was a time when making super long detail pages worked so well that many people scrambled to copy it.
Therefore, new ideas are needed instead of simply introducing fabrics and cuts. So we thought of using the physical map to dispel consumers’ concerns, and using the physical experimental map to dispel customers’ concerns about fabrics, colors, etc. Thereby increasing the conversion rate.
- Visual organization of the overall page
Pay attention to the unity of page style and highlight the tonality of the store. The store has been reorganized and planned in terms of page decoration and creativity, so that the style of the entire store is consistent, and others can think of our store when they see any of our pictures, thus gradually forming brand awareness and enhancing brand sense.
- Design of shop details page
It includes many aspects and dimensions, including but not limited to user evaluation, store opening time, new frequency of store baby, Taobao online store sales, whether there are popular models, store reputation, and product coverage. (For example, is it a niche product or a mass product), what is the price range of the baby, and so on.
The platform will comprehensively judge the situation of your store, cooperate with the user’s search keywords, and give your store a reasonable ranking.
However, for newbies, your Taobao store is in the new year, that is, it just opened, let alone a lot of reviews, even if you want a lot of bad reviews, after all, it has just opened! It is also difficult to be competitive in terms of opening time and word of mouth. However, this does not mean that Taobao novice sellers can’t do anything after opening a store for one year.
It can be done very well, such as the optimization of the baby’s title and picture mentioned above, the text and pictures of the baby’s details page, store decoration, in line with Taobao optimization rules, insisting on fixed new products, paying excess margin, and optimizing user experience in other aspects, etc. It can be done!
But since organic traffic takes time, there are other ways for qualified sellers to get their first customers. After the first batch of sales, the platform will also give you more weight and traffic, and buyers can also increase conversions, because you are not 0 sales!
In addition, if you are a Taobao novice to open a store, I hope everyone must understand the rules of Taobao platform and related knowledge of e-commerce. Learn and find e-commerce promotion tools to effectively promote your store and improve product promotion efficiency.