If you want to rank for keywords, win the championship and teach you how to operate
For the setting of our product keywords, many friends can be said to be full of bags, because it involves trade-offs, not knowing which words should be used and which words are useless, and often fall into a dilemma. After winning the championship, I will explain the doorway to everyone in detail.
Popular keywords (women’s clothing, mobile phones, weight loss) Advantages: Large traffic Disadvantages: Poor positioning, low conversion rate High conversion rate Disadvantages: Low traffic
A more effective combination of 30 words We all know that a title is composed of 30 words. We can shorten the title to achieve the purpose of making the baby appear in more keyword results. For example, a genuine brand-name ladies watch contains two keys Words: Genuine ladies watches and designer ladies watches. When searching for these two keywords, you can search for baby, so that our products can get more natural search traffic in limited titles.
Follow up the changes of category keywords in time. When communicating with many Taobao sellers, I found that the category page often changes. Changes in store-related categories should be followed up in a timely manner, and keywords should be adjusted. , let Taobao categories bring us more free high-quality traffic.
Understand the latest rules of Taobao SEO. The word “free shipping” is a common word in the title set by Taobao sellers to attract buyers. The search volume in 7 days can reach 400,000, but now the word “free shipping” has withdrawn from the historical stage. As long as the baby is a seller who bears the shipping cost, Taobao will automatically put it under the free shipping attribute.
- The role of various data indicators
Which search count, click count, click rate, baby count, and conversion rate do you care most about? 7. The characteristics of Taobao store baby: less sales, low popularity, less collection, looking for accurate keywords, looking for high-conversion keywords, and looking for keywords with a small number of products.
Title optimization for new products is based on conversion priority. There are many words with high search volume, but new products may not rank. But the conversion rate is not as high as possible. Some keywords have conversion rates as high as 80% and 70%, but the search volume is too small and there is no traffic. How to judge whether the keyword optimization of the baby title is effective? Whether there are people searching, whether there are people clicking, whether there are people buying, don’t replace all the words at once, get a better ranking by position, and use conversion rate and bounce rate as indicators.
- Taobaobei growth stage strategy: Growth stage characteristics: sales volume, low popularity, low ranking, looking for precise keywords + precise category hot words, looking for keywords with reasonable conversion rates, as many competing products as you want, when the product reaches the growth stage , under the premise of certain conversion sales and evaluation, the number of competing products is no longer a priority factor. The key is to see how many people click on the title of the baby, the click-through rate is the priority. At the same time, it is combined with the recommended keywords of the market consultant.
The sharing of the championship education is like this. I hope everyone can calm down and do a good job in their inner strength, and the store will definitely be better!