What is advocacy marketing and why do we need advocacy marketing?

Nowadays, many companies are using the Internet for marketing. The influence of the Internet is very large. We can learn a lot of things without leaving home and only need a mobile phone. The speed of the Internet is very fast, and the rules of the Internet It is also constantly changing, so if a company wants to develop, it must make full use of network marketing, and the release of soft articles is a very effective marketing method. It has low cost, high conversion rate and long precipitation time. To create a good network environment and establish a reputation for the enterprise, to do a good job in publishing soft articles, it is necessary to understand what is soft article marketing, so as to help enterprises to better carry out Internet marketing work.

What is soft text marketing

The so-called “software marketing” is to use a special way to persuade customers with facts and reasons, so that consumers can voluntarily enter the enterprise, or use a pre-designed “marketing thinking circle”, and then use a powerful , Targeted “psychological attack” to achieve product sales and word dissemination. Such as “interviews” such as “street interviews” and “word-of-mouth”.

The reason why I say this is because the soft paper itself is a concept, a kind of understanding of the product, a kind of analysis of the product, but in the final analysis, but its essence is still a soft penetration of the company or enterprise, still It belongs to a kind of business strategy, but it is realized in the form of advertisement. Generally, the most common method is to use words to express the audience’s recognition of the concept, analysis ideas, and opinions of the advertisement, so as to promote the company’s brand and sell products.

Reasons for adopting soft text marketing

You must know that in the traditional media industry, there are two important reasons why soft articles are sought after by people:

1. Now the major media are competing for the attention of audiences and audiences. Now most people’s attention to hard advertisements such as TV and newspapers has dropped rapidly, while the attention of new media is increasing day by day. The influence of these media has already Far from being as good as it used to be.

2. The cost of soft articles is lower than that of hard and broad. Therefore, when a company’s funds are not sufficient, it will be better and more scientific to spend money on the promotion of soft articles, so many companies and companies will Try it through soft articles to accelerate the development of the market.

Elements of soft text marketing　　

1. You must know that the content of the advertisement must be a company or an enterprise, and it must be planned from the perspective of the company, not arbitrary.

2. The goal of the marketing press release must be beneficial to the company and the enterprise. Therefore, the goal must be the center and the goal as the starting point for planning. The press release without purpose is of no use to the enterprise.

3. The marketing press release must express the objective position of the media, so it must be as fair as possible and prove it with facts, so as to generate news phenomena and corresponding news effects.

In order to do a good job in the distribution of corporate press releases, we must first understand the meaning of press release marketing, the reasons for press release marketing, and how to write press releases to improve the company’s online image and brand awareness. This is like a company’s online business card , Only the better the image, will win the respect of customers, provide more information for enterprises, and lay a solid foundation for enterprise network marketing.