Education to win the championship: the difference between the Taobao carousel map and the main map
Taobao carousel: It is a process of displaying multiple advertisements of different brands or public service advertisements in a prominent position on the website or current life in one area and in different ways. Rotation method.
Taobao main picture: It is the product picture of the online store. By posting the main image, you can grab the buyer’s attention and view the image. The general performance is: the first picture of the product, displayed to buyers; on the search page, it can be displayed directly; pictures or posters of stores or events.
What does it mean when a Taobao seller publishes the main picture of the baby? The championship education analysis is as follows:
When purchasing products, these displayed product pictures are the so-called product main pictures, which can also be called baby main pictures. For example, the place marked by the author in the picture below is the main picture of this product, corresponding to the main picture of the baby on the baby editing and publishing page.
Click on the main product image to enter the baby details page. Among the baby pictures displayed on the left, the first picture is the main picture of the baby, which can be displayed on the search page.
The above two pictures, one is the picture displayed in the search results, the other is the picture of the product details page, let’s take a look at the corresponding relationship of the product editing or publishing page, in the baby picture column computer, the first one is The main picture of the baby, there is an asterisk prompt, indicating that this product must be uploaded. Generally, there are 6 pictures of the baby, and the number varies according to the category requirements.
Categories: Maternity ClothingMaternity SuppliesNutrition Milk Powder Complementary FoodNutrition SnacksDiapersWashing Nursing StrollersToys StrollersPuzzle Building BlocksModelChildren’s ClothesBaby Clothes, Parent-Child Clothes, Children’s Shoes, Children’s Shoes, Parent-Child Shoes, Online in batches, the pictures will be checked after the launch. Meet the requirements, subject to the actual editing page.
It is recommended to upload baby white background pictures, because most of the products on the mobile Taobao homepage will recommend different baby entrance pictures according to different user needs. Moreover, users will preferentially click on the products they see on the Taobao homepage through relevant channels. At the same time, when experts select content products, they will also focus on selecting products with white background images.
How to make the main picture of Taobao look good?
To open a Taobao store, the main image is the most basic requirement. When buyers shop, what attracts customers is the main image of Taobao. By browsing the main image for comparison, it can be seen that this is more important. Yes, so what is the role of Taobao’s main image?
(1) Attract attention. The main image is designed to be eye-catching and beautiful.
(2) To stimulate interest. The design of the picture should highlight the selling point of the product and display the promotional information of the product.
(3) Facilitate clicks. Clicks mean increased traffic to your store, which leads to higher conversion rates.
- Main image background
Because your baby’s main image is competing with some babies near the top, bottom, left, and right, the first thing that can make others notice you is that your background should be significantly different, and for others, attract more attention It will increase the probability of a lot of clicks. After all, this is the age of visual merchandising. Everyone’s attention is relatively limited, and those that can attract consumers’ attention have already achieved initial results. Of course, the background of the main image of the baby should be consistent with the product itself.
- Baby selling point
When your background has successfully won the attention of customers, customers will come to take a serious look at your main image. At this time, how to impress users to click to enter your page, you need to have enough selling points to attract users’ desire to buy. What do users care about most when purchasing this product? Price, quality, performance and other factors, you must understand this, as well as your baby’s main performance, characteristics, etc., perfectly combine the customer’s needs with the baby’s advantages, and directly hit the customer’s pain point, this is your selling point. If it can have a unique selling point relative to other products, so much the better.
- Is the price of the main picture clear?
The price range is a condition for many people to choose a baby when shopping online. When an item is on sale, write the price on the main image to make the item stand out against the price. Let customers quickly judge the cost performance of products, effectively retain customers, and facilitate transactions.
- Does the product have other additional unique services?
The quality and performance of the products on the market are basically the same. In many cases, the comparison is service. Product quality and performance are important, as are product pre-sale, in-sale and after-sale services. Many old customers refer friends or make second purchases because of our service.
- Watermark production
Many artists should have had this experience: the main picture of the baby that was made hard, just uploaded to the online store space, and found that it was used by others. , some are slightly modified, and some are even the same as their own pictures. No one wants to make a wedding dress for someone else. Although it is possible to apply for a complaint to Taobao, it will take time. During this time, the selling points you worked so hard to create won’t become selling points because everyone’s main image is the same, which has a very bad impact on the product. Therefore, in order to protect your rights, watermarking is necessary.
As can be seen from the above, Taobao’s main image has played several major roles in attracting attention, stimulating interest, and promoting clicks, allowing customers to click on the product legal person interest again. Therefore, if sellers want their store to be attractive, they must create a good main image. The above is the detailed content of the Taobao pictures of the championship analysis.