Championship Education: How to Reliably Run a Store?

Is it possible to see where the store of the future is? After a detailed analysis of the product sales market and the market competition of similar products, Win Champion Education conducted an overall analysis of the market sales and marketing promotion of Taobao stores today. Planning, what kind of prediction to make, and then further analysis of Taobao Index throughout the operation process, continuous improvement, to reach the final prediction.

How to run a Taobao store? What is recommended? The preliminary projects of Taobao store operation are roughly as follows:

The first is overall planning and countermeasures.

How to increase traffic, improve conversion rates, and more.

First, the market environment.

Sales demand, market competition, peak hours, customer shopping habits, etc.

The second is market demand.

The main promotion methods, total sales, market positioning and prices of the top ten stores.

The third is product attributes.

Product information, product structure

The fourth is data analysis.

Based on the above 4 points, optimize and analyze the storefront.

The following passage is a key puzzle to many.

The overall operation plan has a certain sense of operation rhythm.

Formulate the total sales volume for the whole year, break it down in detail monthly and weekly, and track the progress in time, including activity plans, product release progress, replenishment data, etc.

Promotion and publicity, total traffic is king.

Two major advertising promotion tools Taobao platform, Taobao Express, Taobao Diamond Show. Take Taobao Diamond Show as an example. To do a good job in Taobao Diamond Exhibition, we must grasp its method and direction. Photographic art creativity should be high, and price competition should be strong.

Increase the conversion rate of the store;

The conversion rate will affect the weight value of Taobao stores, thus affecting the fortune of the store. Find out the products that are lower than the average conversion rate and inventory backlog of the store, improve these two types of products, analyze the data, find out the reasons for the low conversion rate, and achieve the purpose of improvement. Sales demand, market competition, peak hours, customer shopping habits, etc.

The fourth is the marketing of Taobao platform.

In order to obtain high total traffic, first of all, your product must have high recognition in the sales market, high cost performance, your interface design is enough to attract customers, promote it to customers who really need it, and grasp the Taobao mall market. Theme activities (new weather, September school season, 38 festivals, mid-year promotions, double 11, etc.), larger theme activities, double 11, double 12 and New Year’s Day promotions, if we can’t go to the official website theme activities, at this time At this moment, you have to plan your own marketing activities, grasp every festival, seize every festival, and do a good job in marketing every festival. It is not easy for every business to miss the Marketing Festival. When customers come to visit, there must be discounts, so that if the price customers can seize the opportunity, the sales volume is not bad.

The fifth is the awareness of delivery speed and after-sales service.

Now basically everyone has work experience in shopping on Taobao. When you submit an order, you must consider when you will receive the product. It will arrive in about a few days. If you encounter some merchants shipping on the 48th or 3rd, I believe many people will be surprised. Therefore, it must be shipped immediately, and if it can be shipped on the same day, it will be shipped on the same day. This increases the customer’s urge to buy something and increases the likelihood of a second order. Everyone shipped fast, and shipments continued to drive follow-up orders.

Likewise, after-sales service is also very important. Pre-sale service must be more detailed than pre-sale service. You can’t have an argument with a client. You try to solve the problem yourself. You don’t have to use praise and courtesy to ask customers for five-star praise, which will cause unnecessary losses. You will also be punished by the service platform.

I hope you will be inspired by the article on winning the championship. It is not too difficult to do a good job in the store. You can’t just care about one point. You can take into account all aspects and make your Taobao store stable.