Winning Education: How to Drain Traffic from Taobao Stores is the Most Reliable

Small shops do not have enough funds to burn through trains and do paid promotions, so they can only focus on paying for promotion and focus on free traffic. There are also many entrances for free traffic. Small sellers should not be greedy too much. It is unrealistic to do a good job in every channel. Today, Winning Education will mainly sort out the natural search traffic and manual shopping in the free traffic entrance. Homepage traffic.

organic search traffic

How the natural search traffic is generated has been introduced many times before, so I won’t repeat it here. It is mainly affected by the title, keyword weight and main image.

When putting a baby on the shelf to compose a title for it, the first step is to find out the core keywords of this baby. The core words must be very accurate, at least not much different from the baby.

And according to the core keywords to mine and filter, find out all the attribute words related to the product, and then determine the words that will be used in the baby title through data analysis.

There are many ways to select keywords. Here we mainly talk about the commonly used ones and how to select words with business advisors.

Open Business Advisor-Standard Edition of Market Quotes-Search Analysis-Enter Keyword-Select 7-day reference data:

Check: search popularity, click-through rate, payment conversion rate, number of online products, and percentage of malls. Refer to these five figures.

Then copy and paste the exported data into an Excel sheet

Then select among the above indicators: search popularity, high click-through rate, high conversion rate, less online products, and low proportion of the mall, and make a combination.

Remember that keywords should be highly related to your baby, and you can’t choose words that have nothing to do with your baby but have a lot of traffic. Do not repeat or conflict with title keywords, and pay attention to some sensitive words.

It is not enough to have a good title, but also to gradually accumulate the weight of keywords, so that your baby will rank higher and have more exposure.

The accumulation of key option weight is also related to the popularity of the word, conversion and confirmation of receipt. It means that you have found and purchased your baby through this word, have a complete shopping path experience, and gave you a good review. The accumulation of word weights is relatively high.

Then it’s our turn to attract clicks on the main image, which is the whole process of getting organic traffic.

Hand Tao homepage traffic

Hand Tao emphasizes that customers can find and buy the products they want more quickly and easily, and categorize the sections commonly used by users.

Among them, guess what you like is the largest traffic entry. For our novice sellers, this entry is relatively easy to do.

Guess what you like is the result of the personalized recommendation of Taobao platform. Its principle is: to judge what kind of products the user needs through the behavior of users’ visits, collections, and purchases in the past, and then give users accurate recommendations, which is often said Personalize thousands of people.

So as a seller, how can you make your products appear in this section?

There are more involved here, including the baby’s various data needs to be very good, such as click rate, collection plus purchase rate and collection plus purchase volume, conversion rate, repurchase rate and so on.

When the baby’s data is consistently higher than the industry average, it will be captured by the system and given priority for recommendation; if the data does not meet the system requirements, our baby will naturally not be captured and displayed by the system.

Secondly, our baby tag needs to match the buyer’s crowd tag. The more the tag matches, the better the data, and the higher the probability of recommendation.

Winning the championship hopes that everyone can continue to optimize their labels, maintain the accuracy of traffic, and improve various basic data, so as to ensure the improvement of display and conversion, a virtuous circle.