Championship Education: Improvements to Taobao Store Crowd Labeling

Today, Champion Education would like to explain some problems with Taobao crowd labels. Many novice shop owners may have some doubts. What is crowd labeling?

With the development of personalized search, Taobao has fully realized thousands of people and thousands of faces. According to Taobao’s official website, “targeted promotion relies on Taobao’s huge database to establish a buyer’s interest model, which can capture those promotion babies whose characteristics match the buyer’s point of interest from sub-categories and display them on the webpage. .” is viewed by target customers, helping you target potential buyers and achieve precise marketing. “For sellers, Qianrenqianmian is Taobao’s new search ranking algorithm, and the system will provide personalized baby display for everyone according to the personalized needs of customers. The products they see are different, And it’s what I like. The purpose is to improve customer experience and conversion rate. For example, I like succulents, and I occasionally see succulents on the homepage of Taobao. It is not difficult for careful customers to find that the products they have recently searched for will also be displayed on the homepage of Taobao.

First of all, what is a crowd tag? A crowd tag is an attribute classification based on Taobao’s backstage big data, according to your personal purchasing habits and the sales behavior of the seller’s store. For example, if you are a pregnant mother, and the products you have recently purchased are basically related to pregnant mothers and pregnant women, you can determine the tag of the buyer you recently found, and then Taobao will make purchases based on the latest. Purchase and browsing tracks of buyers you find. Recommend quality products for pregnant women and special products for children. This can provide buyers with more precise convenience. Of course, on the other hand, it can also provide more accurate customers to the corresponding sellers. This is called crowd labeling.

Second, let’s talk about the use of crowd labels. As a buyer group tag, the Taobao backend will conduct refined analysis for you based on your usual purchasing habits, your browsing records, and your shopping cart collection records. Analysis, and then recommend the products you need to you, which is also a meticulous service to buyers, recommending the products you need most in the shortest possible time. As a seller, it is easier to understand the pinning of crowd tags. For example, if you are selling maternal and infant products, once the crowd label is determined, Taobao’s official backend will try to recommend accurate customers in this area to you, thereby facilitating transactions.

Then talk about the types of crowd labels. In short, the so-called crowd tags are divided into three types: buyer tags, baby tags and store tags. The store label is a combination of the baby label, so the most important label is Just 2: the buyer label and the baby label,

Here is a detailed breakdown of tags. Now that you know what a crowd tag is and what it does, let’s talk about how to improve your crowd tag,

①: We browse stores with strong tags (top merchants) and browse similar competing products. When browsing the competition, you should find products that are similar in price and style to your own. You can compare and collect (find 3-8 competing products) and browse your own products over and over again.

②: Mark the crowd through train, the through train will open the age group + customer unit price, as long as the collection and purchase, do not pursue PPC, click at least once a day, you can charge a high marking fee, leaving a good data crowd.

③: Double-label gameplay, this method is applicable to both old and new products, that is, find the 10 products recommended by the system in the background of the business staff, conduct in-depth browsing, and then purchase, collect and purchase, and take pictures without paying. The next day, we entered by searching for keywords. New products are generally after the fourth day. Long press the main baby to find the same style to find the baby.

That’s it for today’s sharing of the championship. I hope today’s sharing can be helpful to all newbies. Please like and follow, thank you.