Championship Education: How to understand Taobao DSR? Is there a way to improve?
Many novice sellers really don’t know what DSR is? Today, the championship education will explain it to you. DSR is Taobao’s internal store rating system, which is very important to Taobao people. It is one of the factors that affects whether newly opened shopping malls will be eliminated. It can also be said that DSR is a seller service rating system, which mainly includes six factors: store favorable rate, baby matching description DSR, seller service attitude DSR, delivery speed DSR, refund rate, dispute refund rate; if the baby matches the description, the seller Service attitude and seller delivery speed are three major sectors.
Taobao store DSR score is the dynamic score of Taobao store.
Taobao store dynamic score means that after a successful transaction on Taobao.com, buyers can score the following three items for sellers in this transaction: baby matching description, seller service attitude, and logistics service quality.
Each store rating is the arithmetic average of the ratings given by all buyers for six consecutive months (data for the past six months is calculated daily). Only the transaction using Alipay and the successful transaction can be scored, and the non-Alipay transaction cannot be scored.
Taobao Store DSR Score Seller Service Attitude Score Standard:
1, 5 points - the seller’s service is great, very thoughtful, completely exceeding expectations;
2, 4 points - the seller’s service is very good, the communication is very smooth, and the overall satisfaction;
3, 3 points - the seller’s response is very slow, the attitude is average, and the communication is not smooth;
2 points - the seller is a little impatient and the promised service cannot be fulfilled;
1 point - The seller has a bad attitude, swears swear words, and doesn’t take customers seriously.
Taobao dsr points how to brush
When doing sales, after the evaluation steps, you can choose all 5 stars.
How can we improve a store’s DSR score?
Taobao has a rule: if the dynamic score is lower than 4 or 4, all treasures will be searched for downgrade, so this also directly causes sellers to be very nervous about dynamic scores. Many sellers will also think of improving by brushing, but if the brushing is not good, there is a risk of being blocked or even detained. There are many polite evaluation tools on the market now, and the evaluation and politeness function of the e-commerce treasure SCRM is based on WeChat.
Many sellers rely on brushing orders to improve, but if they do not do well, they may face the risk of being blocked or even detained. There are many evaluation tools now. The e-commerce treasure SCRM evaluation function is based on WeChat to realize automatic evaluation of politeness, which is very convenient. At least one of the selling points, price, material or brand has an advantage over the competitor’s babe. Be sure to give consumers a reason to choose you, the more cost-effective the product is.
The analysis of DSR related to winning the championship is here. I hope everyone can have a deeper understanding of Taobao.