Trends in self-media entrepreneurship projects

We media + content e-commerce + knowledge payment

1. E-commerce situation

Many friends who do e-commerce have found that the traffic of e-commerce is getting more and more expensive. In the past, for example, in Taobao, the cost of a click on a through train might be one or two cents. Now, a click may cost one or two yuan, and the traffic cost is ten times more expensive. If you want to make money, the competition of products will become more and more fierce. , then the gross profit and net profit of the product are getting lower and lower, and in this case, e-commerce is getting harder and harder to do. since

The current state of the media

So it’s just about self-media. The channel for monetizing traffic is too narrow, and there are a lot of readings every day, but this advertising subsidy is very small. At present, the main source of income from the media is advertising fees. For example, to make a Baijia account, or make a headline today, as long as the video or article is viewed enough by others, the platform will give a certain amount of this. Advertising share. But the gains from this approach are minimal.

Third, the current situation of the media

The first is whether this e-commerce and self-media can be combined, which may open up a new situation. As long as we publish content, we can get free traffic. As long as this traffic and products are grafted, we can generate greater commercial value. Taobao sellers are not short of traffic, so we media people will also get higher income. . To put it simply, we have published an article, and this article has a Taobao link. Users can see the product through our published information. For example, the price is 15,000, which may bring you a commission income of two or three hundred yuan. This is content e-commerce. Inserting and sharing in the content, recommending useful products, helping fans to choose, or providing fans with high-quality and low-cost products, this is also a common way to monetize content e-commerce. Now major media content platforms have opened content The function of e-commerce bringing goods, whether there is a store or not, can be done. Using this function to realize and make money, merchants who open stores can sell their own products, and those who do not have products can help merchants to promote and earn a share.

The second is knowledge payment, knowledge payment payment is simply to make money with knowledge, sort out and share your own knowledge, as long as it can help users solve a certain problem or anxiety, some users are willing to take the initiative to pay. It is common to sell courses and provide services, all of which belong to the category of knowledge payment. For example, after sorting out the experience of self-media operation, make a systematic self-media learning column, then you can pay to read it when you enter this homepage.

The third is advertising monetization. There are also two levels of advertising monetization. One is very simple to use the platform’s advertising subsidy, such as Toutiaohao, Baijiahao and other self-media platforms, as long as they publish content, they can get the platform’s advertising share subsidy. This is relatively rare. Another advertising monetization model is that after accumulating a certain number of fans, merchants will come to you to promote and help merchants advertise. This monetization model has considerable income, but it is more difficult for newcomers.

1. Overview

At present, content e-commerce plus knowledge payment is a trend. Why do you say such a form is a trend? Because whether it is in the start-up stage or a relatively mature enterprise, the most core problem in order to do a better business is to obtain traffic and customers. We-media content perfectly solves this problem. In the first two years, the self-media content platform was in a period of brutal growth, and the platform’s mechanism and users’ awareness of payment were immature. In order to retain popularity, the platform mainly focuses on entertainment information content to help users kill time, and users are very disgusted with content payment and content e-commerce. After two years of development, users and platforms have become more mature and rational, except for consuming entertainment content. In addition to killing time, you can also learn to shop on the platform and buy paid column learning, which can save time. You can also improve your own knowledge and experience. Therefore, for self-media and content monetization, everything must be cut into paying for knowledge and adding content e-commerce. For us, this is a very big opportunity. So if you don’t have a good way to start a business now, you can also try this way.

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