Winning Education: How to Use Precise Optimization to Increase New Product Traffic
Taobao stores generally have many new operations. Most sellers are committed to making new products into real hits, but the effect is not satisfactory. Even after the new products, there is no traffic at all. In order to make the effect of drainage better, today The championship education has brought you some unique tricks. Interested friends hurry up and learn two tricks~
- New baby cycle flow
For our new baby on Taobao, we generally look at such data, 3 days for exposure, 7 days for traffic, and 14 days for transactions. This is a standard to measure whether our new baby can do it. When your new baby does not meet such a standard, it will miss the best time to do it. Therefore, we generally monitor the traffic of new babies in a cycle of 14 days, which is two weeks.
In the first week, we mainly focused on the release of the new baby, the data and situation of the baby, and an initial promotion of the baby’s activities. For the release of a new baby, it is very important to set the title combination, main picture, details, main picture video, baby video, baby specifications, etc. The time when the baby is released also has a certain official natural removal from the shelves to show the existence of support rules. , a 7-day natural removal cycle, seize this removal time baby, you can have the opportunity to get more exposure.
After we have set up baby’s basic hardware, we need to pay attention to baby’s data, baby’s daily visitors, traffic, collection and purchase, you can focus on the number of search visitors, this is the key to see the effect of our title drainage, the first three days We can check whether there is a search display in the upper left corner of the baby product page in the plugin to see if we meet the standard of exposure within 3 days. At the same time, the condition of the baby should be tested at the medical examination center to see if the baby has any violations. In the case of exposure in 3 days, we will further improve the data of the store and the baby. For the baby, we can break zero, do basic sales, do special promotions, or through train traffic for conversion, the purpose is to have traffic and exposure.
Second, the baby optimizes the precise cycle
When we have traffic and exposure in the first week, of course conversions are better, we will make a precise optimization for the baby in the second week, preferably within one hour after the first week of natural delisting. Weights have the least impact.
If we don’t have data coming in for the first week, we have to carry out a baby self-check, baby’s title, whether the first main image is attractive, and optimize it. There is traffic and exposure in the first week, and we are going to carry out a stage of precise optimization of our title today.
For the baby single product analysis of the 7-day data of the in-store keywords, the number of visitors with the same root and the number of paying buyers can be counted. The keywords with good data can be combined and optimized, and the number of optimized words is within 5 words. The root of the core word of our title cannot be changed casually. If 7 days of data integration is carried out to optimize accurate and high-quality keywords, we will have a steady increase in traffic.
- A second breakthrough for store traffic
After optimizing the title, we can carry out through-train keyword promotion. The selected keywords are different from the previous ones. We used to attract traffic. We can find words with high display, low competition and high click-through rate to increase our visitor volume. Now we can make third-level and fourth-level words with low competition, focusing on improving the click-through rate of keywords, and opening keywords accurately.
At the same time, improve the conversion rate of keywords, which is 2-3 times higher than that of the industry. To improve conversion, we can use coupons to carry out promotions and discounts for old customers. The data of keywords is normally maintained for about 3-10 days, so that our search The traffic has increased significantly, and the key breakthroughs in production and conversion in the later period.
The above is the trick taught by winning the championship today, seize the golden promotion cycle of our baby, and focus on different data indicators within two weeks, so that we can better let the baby achieve a good data in the cycle, be able to More efficient promotion can really be transformed into the potential of our store in the later stage.