Practical Drainage Thought Sharing: Create a Drainage Promotion System

Written in front: I prefer to create a drainage and promotion ecological chain, which definitely needs a set of system (system) support. Maybe you don’t quite understand what is a drainage and promotion ecological chain. The name is actually my own thought, and it can also be called in layman’s terms. Whole network marketing, or the whole network drainage promotion.

I have written an article on the practical operation of the screen before. Today, this article should be regarded as an upgraded version of the search engine screen. Newcomers may not understand it too much, or you can read the article I wrote about the screen. .

Off-topic thinking: What is an “ecological chain”

Refers to the collective name of all organisms interacting with this environment in a specific environment. Maybe most of my friends don’t understand it well, it doesn’t matter if they don’t understand it, everyone has heard of the Xiaomi ecological chain.

Practical Drainage Thinking Sharing: Creating a Drainage Promotion System Network Marketing Baidu Wechat Drainage Experience No. 1

To put it more bluntly, the Xiaomi ecological chain is an online product alliance created by Lei Jun with Xiaomi technology as the core, while connecting offline, allowing customers to experience offline, online shopping, and modern consumer concepts in four words: How fast and economical. The Xiaomi ecological chain fully satisfies these points, which is also the secret of Xiaomi’s rapid progress in the past few years…

In fact, the article I shared today is more of a thinking of drainage and promotion, rather than a fixed technology. I don’t know if Xiaomi’s success can’t be replicated, but it’s probably not something that can be done in a year or two. .

But this kind of thinking can be transformed. First of all, we should understand that there are basically two ways to make money online on the Internet: selling products and selling services.

Basically all Internet people are running these two kinds of businesses. In the beginning, Baidu accounted for most of the Internet traffic. A few years ago, whether it was doing SEO or bidding ranking, the effect was extremely strong, and it was almost crowded. Later, Taobao, QQ, Weibo, WeChat, Toutiao, the era of self-media, and now Douyin.

Situation Analysis:

The emergence of countless traffic ports has split Baidu traffic and diverted it. Numerous traffic drainage and promotion models and products have also been born. Those who want to survive on the Internet are also groping for a way out in this mixed vortex and doing SEO. The effect is too slow, and most of the industry hot words have already been seized by giants.

As a self-media, the effect was very good in the past few years, you can leave advertisements, you can send links, and the speed of attracting traffic is so fast, but it finally ended its traffic-draining career early this year. Weibo and WeChat public account are almost the same. By the time you react, you may have missed the opportunity, and at the moment you are still growing, the way out has been squeezed by others.

Practical Drainage Thinking Sharing: Creating a Drainage Promotion System Network Marketing Baidu Wechat Drainage Experience No. 2

Directly, many companies have gradually begun to give up online and go back to offline. Today I write this article to tell some people that there must be no shortage of online traffic, but you have not used the right method. The Internet is like this, customers are Looking for you, you are also looking for customers, the key is how to let your customers find you, and how do you find your customers?

Every company has its own way of attracting and promoting, just like everyone has something suitable for them, but they must analyze and grasp it by themselves, because everyone is different, and every company is not necessarily.

As shown in the figure below, this is the entire network drainage and promotion ecological chain:

Practical Drainage Thinking Sharing: Creating a Drainage Promotion System Network Marketing Baidu Wechat Drainage Experience No. 3

First of all, this is a thinking, not a fixed thinking. I hope everyone can understand it, so as to find the most suitable way to attract and promote the whole network, instead of copying one-sidedly.

Target or precise customer groups:

So how to understand this picture, in fact, the most important thing is the most central traffic port, that is to say, if you want to attract traffic or promote online, you must first find out where your users gather?

For example, if you make products, almost all the traffic ports are on the e-commerce platform, so the e-commerce platform should be the center to spread,

In the early stage, do a good job of laying the groundwork for the e-commerce platform, smash through trains, debug keywords every day, and do everything possible to obtain traffic. Losing some in the early stage will not have much impact. When you get a certain amount of traffic, it will start to spread.

There are 6 options shown in the figure, all of which can be used for promotion at this stage. You can find 1-2 suitable ones. I suggest that if you don’t invest much in the early stage, you can also consider Weibo, We-media platforms, and website SEO.