Education to win the championship: Taobao drainage strategy, no longer confused after reading
An online store is different from an offline store. The most important time for an online store is traffic. The traffic of Taobao platform generally refers to the traffic of people visiting the online store. Today, the championship education will introduce the way of water diversion to everyone.
First, natural drainage
Taobao has two attractive ways according to the way of attracting. Naturally divert water and expand the scope of water diversion. The purpose of “organic traffic” is to improve the ranking of your organic search store.
The flow of artesian promotion is natural flow; the flow of activities on Taobao platform and the flow of customers entering the store through search keywords are natural flows. Natural drainage is carried out from two aspects, optimizing the storefront and improving the match between keywords and product titles.
The second is to promote outflow.
Promotional drainage is a means of spending money for Taobao stores to attract traffic. Drainage promotion is divided into on-site promotion and off-site promotion. The station has used Taobao customers to promote, through train promotion.
Taobaoke is the official Taobao operation software. Using Taobao customer promotion can make the main products of the store on the list. Placing products in large numbers means more people can notice the product or store.
Many businesses like to drive trains to increase passenger flow. Since the cost of opening a through train is not high, the through train can increase traffic through keyword positioning. However, in the case of a new store, on-site promotions should be used with caution.
In-site promotion requires a certain sales foundation. There are many ways to advertise. For example, the currently more popular ways of pushing goods and bringing goods through live broadcasts, there are also ways of bringing goods through small video implants.
In addition, off-site promotion can also be promoted on major communication platforms by writing copywriting.
- Drainage precautions.
As the saying goes: “No rules, no circle”, drainage also has its limits. In addition to the cautious promotion of new stores on the Taobao website mentioned above, the growth of traffic should also be in line with the natural growth of the platform, not a staged growth. It is unreasonable to say so.
The promotion traffic should be gradual and slow, so that the platform and buyers are not easy to see the problem.
