Championship Education: How to set the most reliable store sku?

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Win the championship education today to share the knowledge about sku. Taobao merchants need to upload products after opening a store. During the process of uploading products, they need to set some data of the products. Now they are generally set sku, so where is this data set? The following is an introduction.

Where is the Taobao store sku set up?

Open Qianniu Workbench, or enter Taobao Seller Center, find [Baby Management] on the left column, move the mouse to the title, and click [Baby on Sale] or [Baby in Warehouse] in the expanded menu, Choose according to the current state of the baby.

What does Taobao sku mean?

SKU=Stock Keeping Unit (stock keeping unit), that is, the unit of stock in and out measurement, which can be in units, boxes, pallets, etc. SKU is a necessary method for the logistics management of large chain supermarket DC (distribution center). At present, it has been extended to the abbreviation of the unified product number, and each product corresponds to a unique SKU number.

For e-commerce, SKU has another annotation:

  1. SKU refers to a product, and each product has a SKU, which is convenient for e-commerce brands to identify the product.

  2. If a product is multi-colored, it has multiple SKUs. For example, a piece of clothing has red, white, and blue colors, and the SKU codes are also different. If they are the same, there will be confusion and the wrong product will be sent.

SKU definition and proper release:

SKU in Taobao refers to the collection of baby’s sales attributes for buyers to select when placing an order, such as “specification”, “color classification”, “size”, etc. In Taobao, the attribute values ​​of some SKUs can be customized and edited by the seller, and some cannot be edited.

Correctly released multi-SKU common baby:

  1. Content of SKU: The released baby must follow the essential content of the sales attribute, and be customized and edited within a reasonable range. Use the color name in “color” or use the actual picture of the product.

  2. SKU price: The price difference between the lowest price and the highest price of the SKU should not be too large, otherwise there will be suspicion of malicious drainage.

The sharing of the championship is like this. There are still many Taobao merchants who don’t know how to set this thing. In fact, the setting of the sku of Taobao stores is still very important. If it can be set well, the shopping experience will be better for consumers. Well, they can directly understand the properties of the product.

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