Taobao novice came over, won the championship education teach you how to drive through train?

How to drive a through train is something that Taobao veterans also need to learn and research continuously. The changes in the market environment and the competitive environment have never stopped. The so-called well-opened straight-through needs to meet the following two conditions:

1. Spend as little as possible and attract as many visitors as possible.

2. Attract as many visitors as possible and facilitate as many transactions as possible.

To put it bluntly: spend less, do more.

From this point of view, to drive a through train well, you need to follow a basic direction: start at a low price and end at the goal.

How to understand this? Today, Winning Network Technology is here to talk to you about it.

This is how the specific through train works:

1. Add 100 keywords that show a decent index in your category:

For example, women’s clothing should choose about 100 words with good correlation and display index above 5,000.

1. All words have a click unit price that they can accept:

For example: women’s clothing, all words bid 0.69 yuan. This price is suitable for most key performances. Different categories have different prices.

1. Delete all words that are not displayed the next day.

Second, look at all the words, which word has a display amount of 0, and delete it. The reason is very simple, the price you offer, these words are not displayed, that is, if these words are to be promoted, the cost to be paid is beyond your tolerance, so delete them.

1. Continue to delete words that are not displayed on the third day.

The same goes for the second day.

1. On the fourth day, delete words that are displayed but not clicked.

All words that are displayed but not clicked are deleted. If there is no click, the biggest possibility is that these words are inaccurate. Searching for these words to see your product is not what he wants at all, so don’t click. Of course delete it.

1. On the fifth day, delete words with a click-through rate of less than 1%.

Words with a click-through rate of less than 1% basically have no good effect, and will drag down the entire plan, delete them, and leave only the elite.

1. On the sixth day, the computer bids for the remaining words were 0.29 yuan, and the mobile bids all entered the top 15. The daily limit is not less than 300 yuan.

There is no discount, 100% drive all day, and the car drives naturally.

1. On the seventh day, the daily limit is 500 yuan without any discount.

2. On the eighth day, delete all the mobile terminal quality points below 9 points.

1. Starting from the ninth day, the price will be reduced by 0.1 yuan every day, until it can just consume the daily limit.

At this time, it is already possible to drive through trains at a relatively low price, and drive as much as you can consume. If you have any questions, you can ask to win the championship.