Winning Education: What is Store Baby Weight
A lot of traffic to your store should come from search traffic, and search traffic is free, so it’s very important to increase search traffic. To increase search traffic, you need to improve your baby’s ranking in search results. Today’s championship education will share relevant knowledge.
There are many factors that affect search ranking, such as relevance, time of listing and removal, whether to recommend a window, dispute refund rate, DSR score, etc. I remember an article saying that there are many factors that affect search rankings. All we know are some of the common ones.
Weight is like an invisible judge, it will determine the weight of your store based on various factors in your store. Do a good job in optimizing the details of the store, follow the footsteps of Taobao, do more what Taobao advocates, and do not do what Taobao prohibits, insist on doing it, and realize the steady improvement of the store.
Although there are many factors that affect search rankings, the importance of these factors is not the same. Reflected in the algorithm, the proportional coefficients of the relevant factors are different, that is to say, the importance of each factor is different, so it is also different. The degree of influence of search results is not the same, the greater the importance, the greater the degree of influence. This importance is technically called weight.
Example: The teacher and Xiaohong respectively rate Xiaoming’s performance in class. The teacher got 60 points and Xiaohong got 86 points. Then, 60*0, 5+86*0, 5=73, which means that Xiao Ming’s comprehensive score is 73 points. But in fact, the teacher’s score is more authoritative, so the weight of the teacher’s score should be greater, it should be 60*0, 6+86*0, 4=70, 4, so Xiaoming’s score is closer to the score given by the teacher, because the teacher’s score Portions are huge.
The weight of each factor in Taobao is different and even changes over time. Taobao also does not disclose the weight of each factor to the public. As a seller, you should be aware of search factors and search weights, but you should not be obsessed with this sorting algorithm.
If there is a negative value in the “Invisible Weight Loss” section, it proves that the baby’s weight has been reduced. The positive value of the baby has no problem, or the weight has extra points. A baby with invisible power loss, that is, a baby with negative values, is absolutely Not top ranking.
The sharing of the championship is the above content. In layman’s terms, a baby who has been invisible cannot be dropped to the top of the list. The problem of stealth downgrade is rather disgusting. In layman’s terms, a downgraded baby refers to being shot directly, and an invisible downgrade baby is a criminal suspect and is in the observation stage. In a sense, invisible downgrade is more uncomfortable than downgrade.