What should I do if the sales volume of the new Tmall store is poor?

As we all know, store traffic on Tmall platform is very important. Traffic can be said to directly determine the life and death of a store. If the traffic is very poor, the store order conversion rate will drop, and the natural score will be affected. If it is a new store opened on the Tmall e-commerce platform, usually there is almost no traffic and sales are naturally poor. How to solve this embarrassing situation must be a problem that all Tmall store merchants pay more attention to.

1. In fact, the new store just opened on the Tmall platform has no business. This is a normal thing. Every new Tmall store will face this problem. If you want to quickly solve the problem of poor sales of new stores, then you must formulate a comprehensive and detailed promotion plan. Only after promotion and marketing can more people know that there is such a store on the Tmall platform and know what you sell in your store. Things, and then the traffic will gradually increase, which shows that marketing promotion is very important.

2. Tmall’s new store can organize and plan promotional activities, which is not only conducive to promotion and marketing, but also can quickly achieve sales targets, so that store sales can be greatly improved, and the number of views and overall rankings will be improved. , in this way, the store can quickly increase the order conversion rate. When the order conversion rate increases, the traffic of the store and the comprehensive credit rating will increase, which will naturally allow the new store to quickly pass through the embarrassing period without sales.

3. The internal page optimization of Tmall’s new store can be said to be quite important. If the title, pictures and page optimization are not done properly, it will inevitably affect the customer’s browsing experience, and even do not know much about the product. Dispel consumers’ desire to shop. , While paying attention to the effect of store decoration, we should pay attention to continuously adjusting and modifying the data of the store page, so as to make the optimization effect better and solve the problem of poor sales in a targeted manner.

To sum up, if the sales of Tmall’s new store are relatively poor, don’t worry too much, because any new store has to go through this process. If you want to quickly get through the embarrassing period of the new store, you must formulate clear goals and planning plans, and actively create popular models in various activities, which will be of great help to quickly drain traffic and solve the problem of poor traffic. It can make the store more competitive and attract more customers.