Championship Education: How to Ride the Wind and Waves for E-commerce Novices

Winning Education has been an e-commerce company for 12 years, starting from a small shop bit by bit, and then has its own agency operating company. The ones I took over were small shops from the beginning. All have enough experience to answer you!

Small shops must make sure that the foundation of the shop is solid.

Don’t worry about other data. The store base is about 80 items. For example, the main picture video, such as the scene picture, such as setting up national free shipping at the beginning, etc., if your foundation is not very good. Basically this store can’t do it.

Sell ​​whatever you just need, have high profits, and little competition; what to do if you can’t find it, find a product that can maximize your advantages.

For example, clothing is not easy to make. You start with quality and make the quality and buyer experience the ultimate. This is the foundation of your foothold.

Go to some supply distribution centers to see the latest product consultation, which will help your follow-up product positioning and layout.

Do a good job in daily operations such as title, main image, detail page, shelf removal, customer service, customer management, etc. These daily tasks are an important part of maintaining the smooth operation of the store.

I believe that many new stores will encounter a problem: no traffic.

Traffic is the key to the survival of the store. If there is no traffic, we must find a way to obtain traffic.

We can simply divide traffic into two categories, free and paid, and paid traffic. I don’t need to say more. I believe everyone knows that it has to be done with money.

For free traffic, to a large extent, the system captures recommendations, which requires us to accumulate data such as sales, popularity, collection and purchase, etc., so that the system can see that our products are high enough, so that we can get more display opportunities.

The traffic is coming, and when we do a good job of laying the groundwork, it will be converted naturally. We must do a good job in pre-sales and after-sales service to prevent users from jumping.

Pricing, must be an ultra-low-priced product,

This product must not be profitable, or even a little lossy. The significance is that the price of all products on the e-commerce platform is an advantage. Remember to control the quantity. This way you have a certain starting base.

Promote content first, there are about dozens of content platforms.

All you have to do is to edit according to your own products. For example, I make food and tonics here, and aggregate hundreds of content platforms. These are all to help businesses

In-site promotion, this is a test of a person’s comprehensive marketing ability. It is also a key factor in becoming bigger and stronger. The promoters on my side are at least veterans of promoting hundreds of stores. The bid ratio is the most important content!

Customer precipitation, to do a second repurchase. It is very good that the current e-commerce can ensure the balance of interests in the initial purchase. The aggregation and management of all existing customers is particularly important.

Sharing is like this, do you know why I didn’t say selection in my answer? Because your industry is your greatest asset. So, in the end, what I want to say is that you must be a supply chain expert to be a good store!