Winning Education: Is the E-commerce Express Train Burning Money? How to break this conclusion?
I have heard a lot about the championship education. Whether it is an old seller or a newcomer, they all expect to use the direct train to drive the sales of the store, but the result is often a lot of time and money, but the result is very little, and the output is not proportional to the input. This question still depends on your own thoughts and operations, let me analyze it for you
- The purpose of the through train
The purpose of the through train has two purposes: a. It is the direct production ratio that many sellers want, that is, if I reveal a penny, I will get benefits immediately (does everyone think this way) b. Actually Another important purpose is to indirectly promote our search traffic transactions and thus drive search. What kind of principle is this? For example: a consumer clicks in through your through train (through train is deducted by clicking)
As long as the consumer clicks to go, the Taobao system will mark the consumer group. He recently has the intention to buy this kind of product. When the customer searches for similar keywords next time, your treasure will be displayed first in the consumer. In front of us, the purpose of indirectly promoting our search traffic transactions is achieved.
- Whether to burn money or not depends on your operation
I often see some friends on the Internet and drive with zero sales or a few sales. Who will burn the money if you don’t burn it? You think that very few sales are in a good position. Consumers are curious to click on your baby, but your sales are very small, and it is difficult to gain the confidence of customers to buy your baby. Then another small partner will ask, I How many basic sales are required to get on the car, my answer is that the more the better, many people may say that Xiaoyou is not talking nonsense? Do I still have to drive if I have sales? ? What I’m saying is the truth. If you want higher sales, your confidence will be stronger if customers buy. But I will share with you a basic threshold of at least how many sales you have to do to get on the car.
a. Determine the core subject. For example, if you are selling men’s sunscreen clothing, then your core keyword is “sunscreen clothing men”
b. After confirming, enter this keyword directly in the Taobao search box, select your best price area (your pricing price area), “click in” and press “sales order”
c. If you want to see the minimum sales threshold of your through train, directly select 50 pages to see how much sales are your minimum sales threshold
- To win the championship in the end, the through train is to do a good job of your baby’s foundation and the baby’s ability to undertake traffic is “icing on the cake” and the other is “burning money” Remember that all paid tools are “auxiliary tools” not lack of traffic” A tool that provides charcoal in the snow.