Winning Education: What are Taobao Marketing Terms? Title combination has a skill?

Taobao merchants sell goods rather than shop on Taobao. And since it is a sale, it needs a buyer to buy it, so the business must do some marketing to promote it. Of course, marketing is not all about advertising. Merchants can start with the product itself. For example, the picture details and title of the product are good selling points. What I want to talk about today is the marketing words in the product titles, so what are Taobao marketing words? Are there any skills in the title combination? Today, I will take you to take a look at the championship education.

What are Taobao Marketing Terms?

Taobao marketing keywords are Taobao marketing keywords, which are based on the premise of selling points, discounts and activities, which can attract the attention of buyers, so that they can click on our treasures and make them easier to be searched by buyers.

The following keywords are marketing keywords:

Free shipping, special offers, promotions, group purchases, monthly sales of 10,000 pieces, buy and get free shipping, special offers, discounts, discounts, free shipping, spikes, discounts, limited-time discounts, limited-time spikes, full name rush, mid-year promotion, Everyday specials, hot items, fire sales, hot-selling products, maddening by the whole people, shopkeeper recommendations, holiday specials, gifted members, new product launches, etc.

Is there a trick to the title combination?

1. In front of the title, try to show the most important features that cannot be seen from the pictures.

Like sleeve length, collar type, color, style for men and women, the style can basically be seen directly from the main picture, but whether our product is new, the fabric used is pure cotton or wool, whether it is thickened, whether it is warm or not It is difficult to see from the main picture, so we have to write these at the top of the title.

1. The keywords should not be too broad, and ensure that the keywords are absolutely accurate and non-conflicting

For example, if your clothes have three-quarter sleeves, don’t use long sleeves. If your clothes are winter clothes, don’t use keywords with summer. If you use a high waist, don’t use words like mid-waist. Anyway, don’t let The system thinks you are cheating, or the system is confused and doesn’t know how to locate you.

For example, if you add self-cultivation and looseness, and after adding sexy, there is a little freshness. Never conflict is a very important principle in the title combination.

1. Add your store name or brand to the title when appropriate

The main goal of the title is to attract search traffic. If you are still growing small shops and small brands, you really don’t have to waste a few characters and brand names in front of all the babies. Just add a few popular ones. , and others, try to leave the position to words that can bring traffic.

1. Use of keywords with spaces

For example, if you find a good word from the business advisor or the drop-down box: summer temperament short skirt, then we can insert other words between summer and temperament, such as summer small fresh temperament short skirt, you must use this word to match in the search results.

If the result is that most of the headlines are very close in red, it means that the word cannot be split, and we must ensure that they are closely related on the title; if the red words are broken by the system, we can All the word segmentations are scrambled and reorganized, so that you can get a lot of words that can make spaces, and then insert the desired keywords in these spaces as needed.

1. Don’t use keywords indiscriminately

In addition, behaviors that do not match your own level, do not correspond to the new date of the baby, exaggerate the effect, other people’s brands, keywords that have nothing to do with the baby, etc., try not to use the same keyword or participle repeatedly, this will exceed Waste of title characters, don’t use any special symbols and promotional color words other than spaces.

For example, free shipping, discounts, promotions, colors such as white, brand new, clearance, etc., do not add words that have large traffic but do not meet the current weight of the baby, especially words that do not match the attributes.

The above is the sharing of the championship. Finally, I emphasize that you must not add your own words that no one has ever searched to the title. The best way to choose words is to add them first and then subtract them, that is, to find all suitable keywords first. Filter step by step, and finally leave just 60 characters.