Championship Education: How to operate a newly opened Taobao store?
Different sellers have different goals for store development, but I believe that everyone who opens a new online store really wants high traffic, high click-through rate, and high conversion. At this time, everyone’s operational ability will be tested. Today, Winning Education will use more than ten years of experience to share with you.
- Market positioning
Everyone has their own opinion on the choice of products. Some people have a keen sense of smell for a product, but for most, it’s still a matter of looking at the data.
Market analysis (search popularity, industry situation, brand strategy, product conversion) Generally, we will conduct market analysis in combination with business consultants, search for the core attribute words of the product category we want to choose, comprehensive search popularity, click-through rate, and pass Comparing traffic analysis and keyword industry conversion rate, products with high search popularity, high click-through rate, and good industry conversion rate can be listed as the focus on the selected industry. Products must match target customers, which categories sell well and have high profits, and formulate correct promotion strategies according to industry data, product attributes, and industry market conditions.
In theory, every product has its audience. After selecting a product, it is necessary to analyze the buyer’s gender, main purchasing age group, purchasing level and occupation ratio, consumption quota, etc. based on the portraits of business personnel. , determine the target group and transaction group, and correctly match the groups in the customized group of through car owners, including gender + age group + category unit price + others. Through accurate matching of products and audiences, large traffic and high weight can be pulled out in the later stage, and through trains can drive natural search to pave the way.
- View the data
The development of e-commerce has expanded to many levels, including main image data, detail data, product data, customer data, market data, promotion data, seo data, and more. As an e-commerce operation, we need to find clues to increase sales from these complex data. All that is required is to aggregate the observations and draw conclusions based on the data to support the next step in optimizing the solution.
- Diagnosis shop
Through the multi-dimensional analysis of the store and the understanding of the current situation, we can grasp the situation of the store, understand the weaknesses and deficiencies of the store, and at the same time, time will also help us to further improve and improve the store operation, increase the reference, and optimize the operation ability according to the diagnosis. The delivery capacity of the store is the final result of our store diagnosis. Data-based comparison results are the core manifestation of our store diagnosis.
- Product layout
The regular introduction of new products requires a good supply chain. One-time layout of products is the practice of small sellers, and subsequent selection and focus are the real test. Once there is an outbreak trend, it is necessary to concentrate all the resources of the store for promotion. Once the explosion is formed, it is necessary to consider whether it can be related to other products. Only in this way can the store continue to grow and develop. As for pricing, we must start with the positioning of the crowd. Remember, no matter how expensive things are, some people think they are cheap, and no matter how cheap things are, some people think they are expensive, and they will be very picky.
Five, control the overall situation
For example, the artist has no idea of operation, and the operation needs to accurately express the idea or plan to the artist, instead of directly asking the artist to draw or do details, and conversely, use all kinds of criticism or dissatisfaction to accuse. At this time, the operation is the helmsman who controls the whole situation. It is necessary to coordinate the functions of various departments and strive to achieve zero errors.
Six, mining selling points
Only by locating the crowd can we accurately tap the selling points and reasonably express them to the precise consumer groups.
Finally, to sum up the championship, the key to the operation must be the data. Data is a direct indicator that reflects the store. If you want to spot problems, you have to learn to summarize data. In addition to looking directly at business advisor reports and other tools, regular tabulations and summaries are required. For example: the resource summary table, the whole store operation data summary table, the store activity sales result report, etc., which need to be accumulated in the process of opening the store.