Four major title minefields of Taobao online store, winning education to popularize

Title optimization is to replace search keywords in the title. For example, the hot search terms in Taobao and your own core keywords can be replaced in the title as long as the search exposure can be increased. The title is an important key factor for the baby to attract traffic, but if you step on these thunders during the title optimization process, it will be counterproductive! Win the championship education to explain to everyone what problems cannot be committed.

First of all, you need to know that there is a problem with the title if the traffic declines. Not all babies need to be optimized for the title; for example, the baby does not have any display, there is no stable keyword data, and the title contains seasonal words. optimize. How to optimize the baby titles in these three cases?

Minefield 1: Deleted keywords that can drain traffic

Although the title of Taobaobei has 30 words, there are not many keywords that can really attract traffic. If you delete the keywords without looking at the keywords that enter the store when optimizing the title, then the title will definitely not have the effect of attracting traffic.

Sellers can go through [Business Advisor-Category-Return to Old Version], find [Product Effect], click on the corresponding baby to view [Single Product Analysis], and then you can know what keywords are in the store for each baby, and the traffic of the keywords. volume, number of visitors, conversion rate, etc.

Minefield 2: Poor performance of newly added keywords

After finding the keywords of the title and entering the store, it is necessary to replace the keywords without data; this cannot be replaced at will. After finding the words, these keywords must be filtered first, and the words with better data must be selected to add them. This will improve the effect. Otherwise, your newly added words are not as good as the original title, and this title optimization will be meaningless.

Minefield 3: Too many words for title optimization

The number of words for title optimization is also determined by data. For example, the number of visitors to a single product and its weight determine the scope and number of words for title optimization.

For example, the baby has been on the shelves for a while, but there are no visitors, you can regroup the whole title, because the weight is low, there is not much to consider; for the baby with a little traffic but unstable, the title optimization is controlled within 8 words, Otherwise, there will be fewer and fewer visitors; for babies with a good foundation and seasonal words in the title, the optimization should not exceed 3 words. If the number of words exceeds 3 words, the dispute will be carried out twice.

Minefield 4: Failing to grasp the optimization time

While paying attention to optimizing the number of words, you should also pay attention to the optimization time, otherwise it will also lead to a decline in traffic. Usually, when optimizing the title, it is best to modify it within an hour after the baby is naturally removed from the shelves, because the system automatically removes the baby from the shelves and then puts it on the shelves immediately. At this time, the weight is relatively low, and the impact is relatively small. If you have to modify it before the time of taking off the shelf, it is recommended to modify it after 12 o’clock in the evening and when the traffic is small, and do not modify it arbitrarily during the day!

The sharing of winning the championship today can be said to be full of dry goods. The optimization effect of our title is very obvious. Everyone remember not to commit the above problems during the operation process. It will be harmful to us and not beneficial.