Winning Education: What if Taobao's conversion rate is low?
There are only a few reasons why traffic cannot be converted. One is that the traffic is not accurate enough, the other is that the product is not attractive enough, and the third is that the product is not competitive enough. The traffic is not accurate enough, we can continuously optimize and obtain accurate traffic through data analysis, and the product competitiveness is not enough. We can compare the competition, adjust the pricing, increase the praise buyer show, etc. to improve the competitiveness, but the product is not attractive enough, we need to do a good job of product packaging, such as the main image and the detailed information page. Today, Win Champion Education will tell you how to layout the Taobaobei details page to improve the conversion rate!
Function 1: Introduce product information and reduce the workload of pre-sales customer service consultation
Generally, the product information is introduced in detail on the baby details page. By browsing the details page, buyers can clearly know the questions they want to ask and avoid some pre-sales consultations that are not familiar with product information.
Function 2: Display product value and promote buyer order conversion
The detail page is a very important page for the store to attract buyers to place orders and convert. is the details page. We need to show the product to buyers more comprehensively through the detail page, so that the buyer can better understand the product and generate more desire to buy.
Function 3: Explain the shopping after-sales process and reduce after-sales disputes
Indicate shopping instructions, after-sales service procedures, etc. on the details page to avoid unnecessary after-sales disputes as much as possible.
- Product parameters
While some buyers don’t look at the details when buying something, most people still read the details page to see if the product parameters are right for them. When our baby details page lacks parameter introduction, many buyers who want to buy but are afraid that it is not suitable for them will start to hesitate. Maybe looking at someone else’s product.
- Product selling point
In the beginning, buyers are attracted because of the main image. In order to make buyers pay, we need to strengthen the baby’s selling point through the detail page, directly hit the user’s pain point, tell the buyer why they want to buy our baby, and what are the benefits of buying it later.
3、 Shopping Guarantee
Shopping Guarantee is to enhance buyers’ trust in the store and allow buyers to buy with confidence. For example, notify the buyer to support 7 days no reason to return and exchange goods, free shipping insurance.
- Activity description
If there is an event promotion, the details page needs to clearly introduce the event information, publicize the strength of the event, and stimulate buyers to place orders.
- Related sales
Affiliated sales can display more other products in the store, which may lead to the conversion of other products, which can effectively increase the unit price of customers.
- Above the fold - golden placement
The listing page should put the overall presentation and selling point of the product first. If the first screen of the detail page can attract buyers, the buyer will continue to look down.
- The second to fourth screens - supplementary details scene
When buyers continue to look down the detail page, we need to show buyers more details they want to see, such as size chart, size display. Empathy assumes what points you will pay attention to when buying that product, show those points and make a scene. Ask buyers to imagine what they can achieve and what they can do after purchasing the product.
The fifth to sixth screens - enhance user trust. Buyers praise, user recommendation proves the reliability of the product, and finally after-sales guarantee, supports return and exchange, and supports freight insurance.
The seventh screen - recommended matching purchase
To set recommended products, one is to reduce the bounce rate of the store, and the other is to increase the unit price of customers. In case a buyer doesn’t end up seeing this product, you can also check out other products in the store.
- During special periods, event information will be displayed first.
During the promotion period, the event information and coupon entry can be displayed on the first screen or the second screen, because the event often needs a lot of exposure to stimulate users’ desire to buy and increase event participation.
Since the shopping time of buyers is very fragmented, it is not recommended to set the details page too long, with too much content, but too many buyers have no patience to read it. Therefore, our detail page should be carefully optimized, choose the key points, simplify the display, make it more comfortable for users to see, and at the same time display the information we convey first.
Please pay attention to the baby details page. Instead, we go shopping online. No product details. Do you dare to buy it? Not only the details page is shared here, but the sellers who have not yet optimized the details page to win the championship should act quickly!