Education to win the championship: an overview of the daily process of Taobao store opening
What do the newly opened Taobao stores need to do every day? In fact, whether you are a store operator or a Taobao store yourself, the things you do every day are almost inseparable from the following seven points:
Data analysis and diagnosis;
Product maintenance, including evaluation, asking everyone and customer service chat records, etc.;
Paid promotion optimization
Event registration;
Visual beautification;
Product analysis;
User group positioning.
These seven items can be said to be the things we need to do in our daily operations. Today, let’s analyze the championship education. What do we need to do in each content and how to do it?
- Data Analysis and Diagnosis
First, let’s talk about data analysis and diagnosis. When looking at the data, first look at what the store’s data was yesterday, such as the overall data section, yesterday’s transaction amount, traffic, conversion rate, etc., to understand yesterday’s overall data.
In addition, we can view real-time data and real-time status analysis of the store.
Second, we should look at the overall market trend of the entire industry. We can see whether the data for the entire industry is rising, flat, or falling.
If the industry’s demand for your category is rising, it means that your industry’s potential is still exploding, which is a very good situation for the store; if it is flat, that’s not bad. It is only when the data drops that we should pay special attention. When the data declines, it means that the demand in the entire market is gradually decreasing, which is very unfavorable for stores.
- See if there is a certain keyword in the industry, and its demand has suddenly skyrocketed. If there is such a keyword, it is very important that we have to add it to our product title.
Fourth, in addition to the data of our own stores, we also need to analyze the data of our competitors. We mainly look at two points in the competitor’s data, namely store drainage keywords and transaction keywords. We need to know your competitors and what they use.
You should also pay attention to what your competitors’ marketing strategies are. For example, whether he conducts promotions in the form of coupons, full discounts, buy one get one free, etc. According to the marketing methods of competing products, please refer to whether this store is applicable.
Finally, you should also check the chat history of our customer service. Although many buyers place orders directly without asking customer service, there are still many special categories, and the probability of buyers inquiring is very high. Especially some high-priced products. At this time, whether the customer service is enthusiastic, whether the answer is good or bad, or whether it is perfunctory directly determines the transaction rate and volume of our products. Therefore, as an operation, you must check whether the chat content between the customer service and the buyer is inappropriate, and whether it affects the conversion, in order to solve the problem.
In conclusion, the purpose of our store data analysis and diagnosis is to understand the shortcomings of our store from the data, so as to judge whether our products can be optimized accordingly and do a better job.