Education to win the championship: What skills should you pay attention to in online store optimization?
What should Taobao store sellers pay attention to when optimizing their online store? For many novice sellers, optimization skills are essential if they want their products to be on the homepage. Today, the championship education will share with you the relevant content.
- Optimize the product title and main image details page
Only by laying a solid foundation can we get the support of the platform, which is very important. You must perform this step before you are ready to sell your product.
- Measurement
If you are not the brand manufacturer, it is recommended that you must test your baby. The purpose of testing is to reduce investment risk and let us know if the product is easy to sell. If you find that the product traffic is small and cannot be sold, it is recommended to consider another product for promotion.
- The layout is ready to promote the baby
Choose 2 to 3 products, we Taobao sellers, no matter what industry or product they are engaged in, will have the main promotion and auxiliary funds. It takes too much time and effort to promote all the products, which is disproportionate to the harvest. On the other hand, when we push products, there will inevitably be some gray operations. If there is a problem with the main push, there will be enough time to improve the ranking of the main push and let your store develop healthily.
- Activity questions
You can try some activities. Regular in-store activities, such as free trial, gold coin activities, discount promotions; Taobao exclusive channel activities, such as daily specials, gathering cost-effective activities; festival activities, such as Queen’s Day on March 8, Double 11, Double 12, New Year’s Day, etc. 5 people. Optimize word of mouth. Buyers must show, praise, and say hello to the data. Buyers can’t see the real thing. They can only understand the product through pictures, and then judge the quality of the product through word-of-mouth information. Consider the order, so if you want to make a hit, getting a good word of mouth is key!
- What to sell?
You don’t just sell your ideas. The purpose of opening a store is to make money, so if you want to make money, you need to understand the needs of the market. Understand the market demand, and then decide what to sell, then the general result will not be too bad. Or the seller has already thought of the industry he wants to enter, but he still needs to know which products in this industry will sell well at present. Only by selling these products can you make money. The core of the above problems is a problem that all Taobao sellers will face - choosing models for the store, which is also an important factor in ensuring store sales.
The experience of Taobao optimization is summarized here for everyone. If you happen to have such a need, you can refer to the experience summed up in winning the championship for selection operations. Hope this article will be helpful to you all. Of course, the above content only represents my personal opinion, the summary is not very comprehensive, and it is only a guide.