Championship Education: What is the purpose of the Taobao crowd tag and what is its use?

There may be many business friends who are not very familiar with Taobao’s launch of crowd tags, because after the launch of crowd tags, it is difficult for everyone to make products. When you operate on basic traffic, it is difficult to achieve accurate traffic, so you will choose to let one-handed brushing and brushing traffic. However, this can lead to inaccurate crowd labels, resulting in mixed store traffic or restricting traffic to the store. Today, the championship education will introduce the purpose of crowd labeling to you, and I hope it will be helpful to everyone.

There may have been a concept of crowd tags in the past, i.e. thousands of people, until crowd tags appeared in the second half of the year. However, after Taobao Express launched the crowd tag, most readers could not find the booth of the through train. At that time, I thought that Taobao’s introduction of the crowd tagging function was mainly to limit the role of black cars, so that sellers looking for dealers could not find the booths of through trains, so they could not get clicks – the pass rate.

The role of Taobao’s introduction of crowd tags seems to be to effectively use traffic. Taobao itself is an intermediary platform, all it needs to do is to recommend accurate crowds to sellers, which is the role of Taobao’s current crowd tags.

1. Gender

Gender includes both male and female. If you sell women’s clothing, most of it is definitely women’s clothing, and some men may buy it for girlfriends or sisters.

1. Age

Age ratings can be seen, such as whether your store sells college students. So the age will basically be 18 to 22 years old.

1. Geographical location

This is related to the promotion of through trains. You can set the geographical distribution when promoting, and you can see whether there is any actual effect from here.

1. User behavior

Through this label, you can know which treasures consumers have seen and purchased, and can see specific behaviors.

1. Discount

Sometimes the store will hold some events, there are discounts. Merchants can know if such products are more popular. After all, most users prefer affordable products.

First of all, after understanding the general situation of the label, the merchant can make a decision to determine what the style of their store is and what kind of products should be promoted, which is of great help to increase sales.

Secondly, merchants can know how their store is, and then whether they should take any measures to make their store better.

Then use the label to make a reasonable layout of the products in the store.

Finally, merchants can also formulate marketing plans according to the label situation, launch products suitable for large users, and make traffic more accurate.

Everyone should know what the labels mean. In fact, there are many categories. The biggest advantage for merchants is that they can use these tags to obtain accurate traffic, which greatly improves the Taobao conversion rate and the sales of the entire store. Therefore, winning the championship suggests that the majority of businesses should make good use of it.