Winning Education: A Detailed Explanation of the Factors Affecting Taobao's Conversion Rate
Taobao has various conversion rates. For example, when a business advertises on Taobao to guide traffic, it is necessary to know how many times the advertisement will be displayed, then the click rate of the advertisement is the conversion to the store. So, will this group of people buy or not? Also look at purchase conversion rates.
So these are the information on the Taobao conversion rate chain. If there is a problem in a link, an exception will occur. For example, when the click rate is high, it is often click fraud, which will inevitably lead to a decrease in the conversion rate of the landing page. The championship education will explain some key points of the conversion rate.
- How to check the conversion rate of a single product on Taobao?
Log in to the seller center and go to [Sales Analysis] - Sales Details - Baby Sales Ranking to check the baby conversion rate.
- How is Taobao’s conversion rate calculated?
Taobao conversion rate = (number of customers who have purchased ÷ number of visitors to the store) × %. That is, the Taobao conversion rate is the ratio of all the people who buy from Taobao stores to all the people who come to your store (the number of people reflects the promotion efforts, and the two are the same).
Factors affecting Taobao conversion rate:
Baby description: The optimization and description of baby pictures largely determines the conversion rate. The second is the overall layout and design of the store.
Sales target: Buyers have a herd mentality. The pricing and positioning of the store needs to be investigated and confirmed. Mainstream consumer groups should be the first choice for sales targets.
Baby evaluation: evaluation is fatal to the existence of the store. The psychology of many Taobao sellers is to consider later and have no credibility.
Customer service: Customer service is the window of the store. Good customer service is half the battle, and strict customer service requirements are critical.
Regarding the related issues of conversion rate, I will talk about winning the championship today. Conversion rate is one of the core business indicators of a store. For many merchants, it is like the “most familiar stranger”. why would you say so? Compared with order volume, turnover, and ranking, we may not pay much attention to this thing. But it is a sign of the pros and cons of our store, so we must always pay attention to the growth and decline of this data, and carry out optimization and other operations accordingly.