Championship Education: What are the factors that affect the weight of Taobao stores?

Weight is one of the criteria for measuring the quality of a store. Although Taobao does not explicitly propose the concept of weight, Taobao merchants are very concerned about store weight. What are the consequences if the store weight drops? What are the main factors that affect the weight? Championship education to illustrate.

1. Taobao basic services: material guarantee, 7-day no-reason return, freight insurance and other services;

2. The higher the store dynamic score, the higher the store weight; mainly in 3 aspects, baby description, logistics, seller service;

3. Store violation records: points will be deducted for fraudulent acts such as swiping orders and fake goods, and the case will be closed if the circumstances are serious;

4. The higher the store’s favorable rate, the higher the weight value; BR>5. Store deduction value: the less the deduction, the higher the weight value;

5. Dynamic sales rate of store products: the higher the dynamic sales rate, the higher the weight value; the corresponding dynamic sales rate is the slow sales rate, the higher the slow sales rate, the higher the weight value;

6. The ability of the store to continuously update new products: the products of the store will be updated continuously, but it cannot be completed at one time, because although the exposure rate will become higher this time, the store will be weighted, but after all, these will be removed from the shelves, and there will be no new ones. As stores increase, the weight of stores will immediately decrease.

7. Gold rush coins and public welfare treasures: If the store has opened gold rush coins and public welfare treasures, it is also weighted;

1. Store type: C stores have the lowest weight, followed by corporate stores and Tmall stores. Highest;

2. Wangwang online time and response speed: the longer the online time, the faster the response speed, weighted;

3. Style shop: Taobao shop decoration style has accurate audience tags, and the overall decoration is well-built and has weight.

Taobao store weight reduction is a way for the system to judge some illegal behaviors of sellers under the constraints of algorithms, and put the search results in the back.

For example, if there is a person with the exact same product title as yours, your product results will appear after him during a downgrade when searching for that title. And the right to take off the shelf can be a single product or a whole store, so we must find out the reason to avoid this situation.

Winning the championship noticed that in most cases, Taobao generally does not deduct points for violations, which has little impact on the store, and can participate in Taobao’s official marketing and promotion activities. In the case of counterfeit sales or serious violations, the time for merchants to participate in the event will be limited. For example, if the daily special offer is punished for selling fakes, the deduction is greater than or equal to 0, and you cannot participate in the daily special offer. Similar activities include Panbuying, Juhuasuan, and Gold Panning.

1. Illegal points can be used under the condition that it does not exceed the limits of e-commerce promotion tools such as Taobao Express and Zhanzhan. It is recommended that after the system issues a violation notice, go to the “Physical Examination Center” to check the content of the punishment, and then make a corresponding decision. If the baby is illegally removed from the shelves, you can delete the relevant products and information to avoid repeated deductions caused by repeated violations.

2. After the violation, even if no points are deducted, check whether there is a penalty penalty. If there is no power reduction, there will be no impact on the customer flow of the store, and the merchant can also query the customer flow data after the penalty through the merchant consultant. This trend is punished by regulation. It is recommended to use Taobao through trains or other methods to drain traffic.

If the weight of Taobao stores decreases, we will find that the traffic of the store will be significantly reduced, and the product ranking will fall behind. For sellers, reducing the authority of the store is a very bad thing, usually try not to violate the rules, so as not to be demoted.