Education to win the championship: 5 tips for optimizing Taobao's main image
How to optimize the main picture of Taobao, I believe that every Taobao seller has his own ideas. But there are a few basic requirements, which are the operations that everyone must understand to optimize the title and main picture of Taobaobaby. I hope everyone will watch it together with Winning Education.
The main image and title of Taobao are the foundation of a product and also play a very key role in the product. One determines the total traffic retrieved and the other determines the number of clicks. So what are the techniques for optimizing the main image and title of Taobao products?
The picture highlights the theme - what to sell.
The shape of the picture is square - in line with the size recommended by Taobao.
Baby takes up most of the pictures - buyers can know what kind of products they bought by the pictures.
The background is simple and uses a single color - preferably a white background image, which is convenient for reporting activities and being recommended.
Use panoramic images instead of partial images - Allow buyers to see the complete product.
At the same time, there are a few points that should not be violated, otherwise, it will have an extremely bad impact on our products.
A. Don’t write titles based on your own feelings
Many newbies can’t look up information, so he just writes the title based on his own feeling. This is actually very undesirable because if you use some keyword that no one is searching for, it won’t rank well no matter how much you put in it. Therefore, it is recommended that you do not write by feeling, you must collect good data, and then select keywords and combine titles according to the specific situation.
B. Don’t copy the titles of those best-selling products.
First of all, your product should have its own positioning, or have its own advantages. If you directly copy a best-selling product whose original weight is just high, your new product has no weight in the first place. Secondly, we not only do not copy those who sell well, but also try to distinguish their positioning, and the target keywords must be different, and try to avoid them. Compete so your baby doesn’t get hurt by someone else’s advantage.
C. Try not to write brand words for big brands.
Brand words are particularly sensitive. Recently, there have been many cases in which the brand words in the title have been checked and removed from the shelves and identified as counterfeit sales. Yes, branded words do get me some traffic, but it really sucks. Therefore, if your baby is basically irrelevant to the brand and just wants to get traffic, then in order to avoid being screened by the system or being targeted by professional counterfeiters, I suggest not to write brand words.
D. Don’t write restrictive words
To win the championship, it is suggested that this restriction word must not be used. Today’s advertising laws used to stipulate that barring words could not be used. If these keywords are used, it is normal for the baby to be deleted. If you are unlucky, you may be fined, etc., so this restrictive word is resolutely not used, everyone should keep it in mind.