Championship Education: What are the official promotions of Taobao?
We all know that Taobao’s official promotions generally include Double Eleven and Double Twelve. But apart from these two major events, what other promotions are there usually? What specific requirements need to be met? The championship education is here to share with you today.
The grades of Taobao promotion activities are: S grade, A+ grade, A grade, B grade and C grade. Currently, the activity level only represents the size of the activity stream and has no special meaning.
The S class is the class with the most traffic. For example, Double Eleven is an S-level promotion, and the traffic is particularly large. Double Eleven also affects our lives and the society we live in.
For participating in various activities, we also need to pay attention to the following matters:
- Maintain the store level. There are many preferential measures during the big promotion, and many of them come from the conversions in the shopping cart on the day of the big promotion. Therefore, especially after the big promotion, the traffic and conversions during this period have declined, which may also affect the quality of the store.
- Replace promotional information. The event must be very lively for everyone, so we also need to pay attention to our store page during the big promotion. Either it is not replaced in time, or it is not good to replace it too soon. The promotional information during the promotion retains the atmosphere of the big promotion, reflecting themes such as “Carnival is not closed” and “Return to the big promotion”.
At this time, prices, gifts, etc., are all judged by business friends. For example, some friends even set up a thank-you hall, and the original price will be changed immediately after thanking them.
Maintain the dynamic score of the store. The dynamic score of the store has always been something we need to pay attention to. The three dimensions of dynamic scoring are description matching, service attitude and logistics service. The most important things in big promotions are generally service attitude and logistics services. At this time, the pressure of these two items is particularly great.
Pay attention to the combination of old customer marketing and new customer drainage. Marketing to existing customers is linked to points of interest. Do content marketing for these types of customers to make them stickier and repurchase multiple times.
For the sharing of winning the championship, I wonder if you have learned anything? At the same time, new customers need to spend more internal skills, such as the marketing methods of high-quality competitors. The e-commerce industry adheres to the principle of “going up against the current, not advancing or retreating”. Secondly, even the strategic layout after the big sales promotion is related to our entire battle situation.