There are tricks to natural traffic acquisition, and championship education to guide
We will talk about the following factors that affect organic search today to help you find more organic traffic! Taobao search is an eternal problem. As long as you are doing Taobao, you have to research and analyze. Of course, the Taobao search algorithm keeps changing every year. Progress has been made, but the core has not changed. What are the factors that affect the baby’s ranking? Today’s championship education is analyzed for everyone.
Straight to the point: There are two important factors, namely the store factor and the baby factor.
Merchants must first know what traffic channels are available on Taobao, such as participating in activities to obtain traffic, such as Taobao’s natural free traffic, or traffic brought by promotions and advertisements. In fact, there are still a lot of traffic channels. Merchants need to analyze and find their own store methods at the best time, combine Taobao’s rules, and then continue to innovate and publish more high-quality content. It is also necessary to understand the future development trend of Taobao, or where Taobao will concentrate traffic, and then seize the opportunity.
- First, get search traffic and rank well.
The introduction of Taobao’s rules is to better regulate the buyers and sellers on Taobao. As long as the baby in the store is of high quality and meets the needs of consumers, a certain ranking can be given. So, how does the platform know if the baby is good? through data analysis. Including the baby’s click rate, collection bonus rate and transaction rate. If you want to get a good ranking, you have to build this data. With good performance, Taobao will naturally recommend your products.
- Taobaobaby keywords should be optimized at any time
Now Taobao is playing thousands of people and thousands of faces, that is, the products presented to each consumer are different. To put it bluntly, the ranking of Taobao Baby is the ranking of keywords, so some sellers believe that as long as the weight of through train keywords is increased and the keyword ranking is pushed to the front, more natural search traffic will definitely be obtained.
But the actual situation found that the ranking is very high, but the traffic of our store has not increased. why is it like this? In fact, in the case of thousands of people and thousands of faces, the data of core keywords will change. , sellers can only pay attention at any time, optimize according to their own situation, do better than their opponents, and then obtain more natural search traffic.
- Personalized labels must be accurate
The impact of personalized tags on Taobao’s natural search traffic can be said to be very large. Why did you say that? Product recommendations are based on personalized tags, so only the more accurate the personalized tags are, the higher the weight we get, which will lead to more organic search traffic.
- Overall data performance
This data is also very important for increasing organic search traffic. With high click-through rate, high collection and purchase times, and good conversion rate data, under the same display conditions, it will naturally get more Taobao search traffic than those with poor performance; because the system will feel that it is very popular with buyers, naturally It will give a certain weight, so that the search ranking will improve, and the natural search traffic will increase naturally.
- Factors of the store itself
Both sell-through rate and store DSR score are factors that affect store weight. Especially the new products that have just been put on the shelves, Taobao official system has a certain support period, Taobao sellers must seize it. Take this opportunity to optimize your new products to get more natural search traffic. At the same time, sellers should also clear their inventory in a timely manner, which is very helpful to increase the sales rate.
Now, everyone has a cell phone. Open the APP, whether on the bus or in the subway, you can choose things anytime, anywhere. This also means that the flow of mobile Taobao is increasing. In order to make better use of traffic, the platform has introduced thousands of personalized rules. We can also find that each consumer’s hands-on shopping page is different, which is the result of formal personalization. The flow of mobile Taobao homepage is very important. Each section can bring in a lot of traffic. If the baby is on the homepage, it will get more traffic. We can sign up for these sections to increase our presence, such as daily specials, snaps, etc.
How Taobao stores can survive better on Taobao and how to operate well is not something that can be solved by a small article on winning the championship. The point is to tell everyone the ideas and key points of business operations, and what to do to make the store have sales. The purpose of this article is to let everyone know the importance of traffic. The business is mainly to do a good job in the customer flow of the store, and it has been more than half successful.